Pune Real Estate Is High And Still Rising

Anil Pharande

It has taken the Indian property market quite a while to realize the immense potential of our very own Punya Nagari – or Pune, in short – but its eyes have finally opened. No longer can this little city be ignored or dismissed as a ‘Pensioner’s Paradise.’ One tends to wonder why it took so long for its star to rise, considering the many advantages it has to offer.

Pune Property

If location is the lodestone in real estate, Pune is truly blessed. Nestled in the Western ghats of the Sahyadri mountains, it features climactic conditions that are the envy of most other cities in the state of Maharashtra and beyond. In fact, the weather and natural ambience come so close to actual ‘hill station’ conditions for most of the year that Pune is becoming quite a tourist destination in its own right.

What really matters, however, is the fact that there is a steady influx of home-buyers from all over India. This is evident by its growing population, which includes many that have made Pune their home only in recent years. In real estate terms, this is what defines a ‘boom’, and Pune is certainly experiencing one.


There are various other reasons, apart from location, for Pune’s sudden rise in real estate fortunes. The ‘Oxford of the East’, as it is also known, is home to a number of prestigious educational and training institutions that cover every aspect of academics – including astrophysics, advanced computation, medicine in every discipline, journalism, film making, law, every aspect of engineering, sociology and so on.

By any standards, it is quite unusual to find such a diverse treasure of knowledge and learning within the borders of a single city – and a pretty small one at that. With the increasing accent on educational excellence for the past couple of generations, this makes Pune a natural choice for people who want their offspring to benefit from the city’s academic infrastructure. It is not by accident that Pune is home to an astronomical number of foreign and out-of-state students.

Pune also boasts of other attractions to non-city people. For instance, it offers a full-fledged horseracing infrastructure that intercity gamblers and racing enthusiasts find impossible to resist. The annual racing season is a major event and attracts big spenders from all over the country. Serious enthusiasts invariably opt to settle down in Pune rather than travel long distances every year. The real estate avenues that this phenomenon has opened up on the real estate market are considerable and far-reaching.

However, educational facilities and horse races alone would probably not have sufficed to make Pune’s stars rise and shine so brightly in the real estate skies. The icing on the cake was yet to follow…


Ironically, it was not the city of Pune itself but its outlying localities that are attracting major attention. Areas like Hinjewadi, Kharadi, Hadapsar, Aundh and Wakad are very much under the spotlight since the first multinational IT giants began expressing serious interest in them.

To understand this interest, one must first understand the specific needs of such companies and their employees. A large-scale, high-tech software facility requires self-contained infrastructures wherein development of intricate and highly specialized products can take place without hitches caused by the ‘outside world’. This calls for considerable spaces of land away from day-to-day civilization. At the same time, such a company is still dependent on supplies of basic materials, so the location cannot be entirely secluded. Success in large scale IT activities calls for fluidity of people and supplies.

If the company’s actual location is an isolated one, these must be imported from other, more developed areas. At the same time, appropriate housing for company employees has to be made available as close to the workplace as possible. Since IT professionals generally fall in a high-income bracket, such residential facilities must be a cut above the commonplace. In other words, they must offer a high level of luxury, comfort, security and privacy.

Considered collectively, these conditions are extremely hard to meet in a developing city. However, the ‘discovery’ of Pune’s above-mentioned localities caused IT giants like Wipro, Satyam, Msource and others to wake up to the potential inherent in Pune’s outskirts. Everything fit the basic needs of an Infotech development infrastructure – including the proximity of Mumbai via the Expressway and the Silicon Valley of India – Bangalore – via the Bangalore-Pune Highway.

The areas were uncluttered and ideal for undisturbed research and development, land rates were cheap, and there was plenty available. The necessities of manufacture and daily living were readily available from central Pune, with more specific supplies easily procurable from out of town.


It did not take long for this potential to be exploited. Builders and developers who had gone to sleep with the notion that the property market in Pune had reached terminal stagnation point suddenly woke up to the promise of international megabucks. However, it soon became apparent that contemporary ideas of what constitutes a luxury home would have to be drastically revised.

The new breed of affluent and discerning IT professionals was settling for nothing less than topnotch amenities, the very best of location, and expedience in viewing and purchase. As a result, the old norms on which Pune’s real estate market operated went out of the window. New architectural techniques and concepts evolved. In addition, home loan availability became an easy and hassle-free process.

The trends that such builders were setting forced others to upgrade their act, as well. The development that was taking place in the above-mentioned areas increased their worth on the market exponentially and soon almost every builder worth his salt was scrambling to get a piece of the action. Owning a residential project in or around the Hinjewadi Infotech Park or Magarpatta Cybercity became an issue of prestige and assured prosperity.

The Expansion Effect spread, causing the revival of further and further localities and putting them on the developer’s drawing board. Chief among these was the Pradhikaran area of the Pimpri Chinchwad Municipal Corporation. In fact, Pradhikaran real estate in general and the township properties there in particular became a term that spelled ultimate convenience for home buyers and assured returns on investment for Pune property investors. Along with an increasing number of industries and the ultra-modern residential complexes and residential townships in Pimpri Chinchwad, the commercial retail sector naturally also got a significant shot in the arm.

Today, the erstwhile ‘Pensioner’s Paradise’ of Pune is a transformed and revitalized entity. The demand for homes in this city has risen astronomically, and continues to climb steadily. Considering that Pune still has immense tracts of prime locality land to offer to major industries, retail magnates and home seekers alike, it is safe to state that this century will assuredly see the city’s name in the Real Estate Hall of Fame.

Anil-PharandeAnil Pharande is Vice President of CREDAI Pune Metro and Chairman of Pharande  Spaces, a leading construction and development firm that develops township properties in the PCMC area of Pune, India.

This article may be reprinted with proper attribution to the author and a link back to PunePropertyBlog.com

Tips On Freebies And Discounts On Pune Properties During Diwali

Anil Pharande

In Maharashtra, Diwali is definitely the time of choice for property buyers to invest in their dream home. The Pune real estate market is no exception. In fact, Pune property buyers look forward to this festival to sign the papers on their homes because this city cherishes this traditional time of investing in the future.

Obviously, builders also respond to the vastly improved market sentiments and do all they can to sustain them. During the Diwali period, Pune property buyers can expect to see various value-added offers which developers introduce to boost sales during the festival.

freeThe Diwali period in 2011 will see a lot of such activity, because Pune property developers are eager to create sufficient interest in their projects. The Pune property market has seen slackness over the last six to seven months, and Diwali is the time that developers have been looking forward to as much as property buyers.

The question here is – do such ‘freebies’ constitute real value for property buyers? The answer to this does not depend solely on what is being offered. It is a normal market phenomenon for incentives to be offered during the festive season, but property buyers should consider the actual value of the property.

Buyers should be cautious about extravagant freebies and take a close look at the factors that add or reduce value in the case of real estate. If the project is by a developer known for sub-standard construction, or if it is located in a ‘blind spot’ of the local real estate market, no amount of freebies can compensate. The property itself will not represent a good investment, and the buyer will not benefit in the long run.

Another aspect to watch out for is freebies being offered for properties in over-priced projects. At a time when Pune property buyers seek the best options for their money, getting a free car along with an overpriced flat does not make sense. If the flats in this project are not affordable, freebies will not improve the situation. If a buyer wants to buy a flat in such a project, it is best to negotiate for a better price than to accept freebies.

Property buyers should remember that as a rule, the freebie offers on flats do not translate into rates that are lower than the developer’s base cost, which includes the cost of land and construction.

Pune home buyers should especially beware of freebies being offered by investors who have put their money into properties in locations that are known to be ‘overheated’ (in other words, where rates have been artificially inflated by excessive investor activity). In such cases, freebies are meant to act as psychological encouragements to make an unwise property purchase. It is always safer to buy directly from reputed developers with a sound market standing.

There are certain incentives that Pune property buyers can definitely take seriously. These are not in the form of cars or vacations, but represent actual savings to them. Such incentives include:

  • Reduced down-payments to book flats, with balance payable on possession, resulting in an extension of the period between booking and full payment. Normally, buyers would have to pay the balance as the building progresses
  • A waiver on stamp duty charges
  • Free or significantly reduced clubhouse memberships
  • Free parking, furnishing, air-conditioning and enhanced security features
  • Reduction of waiver on premium for floor-rise

Anil-PharandeAnil Pharande is Vice President of CREDAI Pune Metro and Chairman of Pharande  Spaces, a leading construction and development firm that develops township properties in the PCMC area of Pune, India.

This article may be reprinted with proper attribution to the author and a link back to PunePropertyBlog.com