Six Reasons Why People Buy Luxury Homes

Anil-Pharande

Anil Pharande, Chairman – Pharande Spaces

At given point in time, and regardless of economic conditions and other market variables, there will always be people who are not content with just any kind of home. As a result, the demand for luxury homes in India may rise and fall – but it never goes entirely away.

It is driven by the rising standard of living and increasing disposable income among successful entrepreneurs, high-flying corporate executives and software professionals, and the wealthy scions of traditionally wealthy families. They want more than just four walls and a parking slot.

What lies beneath? Is it just the thirst for the good life, or perhaps nothing more than the play of people who have too much money in their hands? Not quite. Indian luxury home buyers have sound reasons for why they want to live in premium rather than ‘normal’ homes:

  • Status Aspiration

Buying a luxury home is a matter of prestige – and why not? After all, most luxury home owners have bought their pride and joy with hard-earned money. They want to live in homes that announce their arrival, and offer a higher lifestyle rather than just a postal address.

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  • Comfort

The very latest of today’s luxury homes provide all the modern comforts – and an ideal environment for living and raising a happy family. These homes are built to take care of the needs of a comfortable lifestyle. Features like swimming pools, themed, landscaped gardens, gyms, meditation centers, manicured lawns, electronic security, touch-button responsive fixtures, and entertainment and shopping available at close hand all contribute towards making the living experience more comfortable and enjoyable.

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  • Security

One important feature of luxury homes is that they have very high security. They have top-of-the-line security, both in terms of trained security personnel and security installation that guarantee safety. Further, accidents and medical emergencies can be quickly taken care of with immediate response triggered by technology, and the availability of hospitals and emergency rooms close at hand.

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  • Technological Enablement

Technology and IT innovation have gone a long way to make the living experience in high-end luxury homes extraordinary. From solar generators to remote controlled window shutters, everything is directed towards meeting the demands of homebuyers looking for an ultra-modern lifestyle.

 

  • Better Neighbors

The benefits of housing one’s family in a luxury apartment do not only extend to conveniences. Luxury housing projects are also seen as the perfect environment for one’s children to grow up in and the adults to socialize in. After all, such projects basically form a society with a certain degree of culture, education and beliefs – in short, better neighbours.

  • Investment Value

The increasing demand for properties in India rivals that of gold. Real estate and gold are the most traditional forms of wealth investment in India. However, properties present the advantage of being an asset that rises in value at every instance – and it is also a ‘performing asset’, meaning that it serves a practical purpose even as it gains in value. Given the fact that luxury homes are always in demand even on the secondary market, HNIs correctly see them as the perfect investment opportunity that guarantees multiplied returns in the future.

About The Author:

Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. 

Anil Pharande In Interview With The Realty Paper

therealtypaper

Anil Pharande, Chairman – Pharande Spaces in interview with The Realty Paper

  • How is the current scenario in the Pune real estate market?

Pune is a powerhouse of potential when it comes to real estate. It is a city of learning and entrepreneurship, and there is a distinctly progressive flavour to everything that happens there. Thanks to the fact that it has become a magnet for IT/ITES and manufacturing companies, the real estate market in Pune is not likely to lose its forward momentum. That said, I always had misgivings about the opportunistic manner in which property development was taking place within the PMC limits, and was far more interested in the holistic approach being adopted in Pimpri-Chinchwad.

  • What are your focal points of a real estate development firm?

In terms of locations, we have so far concentrated on the PCMC area and West Pune. My passion for real estate in PCMC has its reasons – the idea of being involved in the raising of a planned city on the lines of Chandigarh, so close to Pune, excited me. My primary objective has been to help steer the path of this planned development, which is why I got involved with CREDAI. Getting into the creation of township properties that would take the best advantage of the benefits that the PCMC offered in terms of superior infrastructure and phased real estate growth was the next logical step.

  • When was Pharande Spaces established?

Pharande Spaces was started in 1994 with negative capital. We launched purely on bank borrowings and goodwill.

  • Where are you most involved in the development of projects?

Since I come from a technical background, I have always placed great emphasis on employing the latest construction techniques in our projects. Our primary focus is on high-quality, visually aesthetic and lifestyle-oriented township projects that are environmentally sustainable and add to the grandeur of Pune’s real estate landscape.

  • Is Pharande Spaces involved in any other business verticals?

Apart from residential real estate, we are already into the manufacture of non-conventional energy equipment as well as distribution and power transformers. We have also forayed into the construction of malls and multiplexes. As already mentioned, we have so far concentrated on PCMC and West Pune, but are now firming up plans to expand into Goa as well.

  • Were you impacted by the slowdown in the real estate market?

Along with all other real estate development firms, Pharande Spaces faced all the ups and downs of the real estate market. We did not incur losses during the downturn, but we certainly did not experience much growth during the phase. Thankfully, the slowdown is now over and demand for quality housing is back with in force.

  • How many residential townships have you built till date?

We have built more than 25 residential projects to date, which include large integrated residential projects and two fully integrated townships.

  • L-Axis was Pharande Spaces’ first ultra-luxury township. Could you tell us more about the latest township you announced?

L-Axis is definitely one of the largest luxury projects we have launched. More recently, Pharande Spaces launched Puneville, a one-of-its-kind ultra-luxury township at Punavale in West Pune. The project is being developed on the 50-acre plot of a de-notified SEZ. The location in the heart of West Pune is literally perfect, being one kilometre from Wakad and with ready access to Aundh and Hinjewadi and further on to Lonavala and Mumbai via the Pune-Mumbai Expressway.

Puneville is a top-of-line luxury residential project designed on the lines of a luxury resort by Aedas, the global award-winning architects who have master-minded Venetian style hotels in Las Vegas and Macau as well as the Financial Centre in Shanghai and Marina Bay Sands at Singapore. Aedas ranks second among the world’s top architectural firms and will bring its full expertise to bear on Puneville. This project is by far the best in the country and incorporates every conceivable luxury feature, and outshines anything so far seen in residential real estate in Pune.

  • How do you view the real estate business at a personal level?

I am passionate about what I do, but have to admit that this business literally leaves no spare time at all. Relaxation is not even a factor.

  • Do you family members complain about your constant non-availability for them? This is a known syndrome among successful developers…

Quite possible, but I haven’t heard the complaints because I’m constantly on the phone.

  • Where do you and your family go for vacations? Do you have any favourite destination?

We have explored the world, mostly in context with my constant search for architectural inspiration for our projects. During these trips, my family members certainly enjoy themselves. We are particularly fond of Turkey, Singapore, Malaysia, Greece and China.

(As featured in: The Realty Paper)

Puneville: Redefining luxurious living with a dash of modern lifestyle

pharande spaces logoWith the Pune real estate market now counting among the most vibrant and attractive property investment destinations in the country, the focus is now squarely on which regions and real estate typologies are in highest demand by end users and investors. West Pune has emerged as a clear winner. One of the major global industrial hubs, West Pune is a dynamic economic generator drawing power from its massive cluster of mechanical, automotive and information technology clusters.

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Integrated townships have become the most preferred residential real estate configuration in Pune, and Punawale in West Pune is now home to what is by far the most luxurious as well as future-ready townships of its kind. Puneville, the masterpiece of luxurious township living by Pharande Spaces, has completely redefined the West Pune real estate landscape. Conceived and executed in partnership with globally acclaimed architects Aedas, this ultra-luxurious project is the culmination of Pharande Spaces’ constant quest towards perfection in township development.

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Puneville has been created to be the penultimate statement in luxurious township living,” says Anil Pharande, Chairman – Pharande Spaces. “We have spared no effort, expense or stretch of imagination to make it the most desirable residential address in Pune, and we have succeeded. The response from end users and investors has been unprecedented. By design and intent, Puneville is a unique creation that has no peers. Here in West Pune, we have given the city its ultimate real estate destination.”

Puneville consists of 16 towers, each with 23 storeys of uniquely crafted living spaces. In keeping with its elite ethos, its 2, 3 and 4BHK apartments are equipped with highest quality fittings, fixtures and marble flooring, sourced from leading manufacturers in Europe and Asia. The outdoor perfectly complements the interiors with every conceivable luxury feature, including Olympic-sized swimming pools for every cluster of buildings, landscaped gardens, tennis courts and a jogging track.

Puneville also features a completely unique sky walkway that circumnavigates the residential towers, effectively connecting all the towers to a central green area and children play zones.

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Is Pune ready for such a luxurious, futuristic township?

“Absolutely,” says Anil Pharande. “Luxury living in Pune is driven primarily by its burgeoning Information Technology sector – and in terms of what buyers from this segment expect from their luxury homes, the stakes are extremely high. At the same time, integrated townships have emerged as the most desirable residential real estate offering, since they offer self-contained and self-sustained infrastructure as well as all the ingredients of a modern, convenient lifestyle. Puneville is the perfect marriage of residential luxury in a full-fledged township environment in West Pune, which is now the city’s most sought-after real estate investment precinct.”

Mar 28 2015 : The Times of India (Pune)

The Value Proposition Of Large Vs. Small Flats In Pune

Anil-Pharande

 

 

Anil Pharande

Over the last couple of years, I have been observing with concern the decreasing size of flats on the Pune real estate market. Of course, it is the demand for smaller flats that is driving this kind of supply.

With housing prices in the Pune Municipal Corporation rising relentlessly, the ‘biggest’ opportunity that developers perceive is in smaller flats that get sold in the shortest possible time. This kind of supply is aimed at first-time home buyers who either have limited budgets or low financial confidence.

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Smaller Flats – Pricing Trap

Though these are supposed to be ‘affordable homes’, the pricing of these units is actually on the higher side. They sell because the prices are still lower than those of larger flats, but the buyers are actually paying an excessive unit cost.

The reason for this disparity is that the ‘pigeon holes’ housing model itself has some inherent flaws built into it. To begin with, the share of common area that needs to allocated in a project that consists of only of small-sized homes means that the project loses in terms of overall efficiency and sale-able area. This results in lower revenue potential, so developers bump up their prices to compensate.

Secondly, the cost of construction depends on the quantity of raw materials being used. When a developer is building a project which comprises exclusively of small units, his development costs actually go up because every unit needs to be provided with separate fittings, appliances and finishes.

As a result, he will increase his prices to make up for the loss in profitability.

Home buyers should be aware that the converse is equally true. In a project with larger units, developers save on costs because of more efficient common space utilization and lower consumption of fittings, appliances and finishes for individual units.

Better Common Amenities

This is why a 1 BHK is often only 30-35% less expensive than a 2 BHK. The bottom line is that by opting for larger flats, property buyers are getting more value for their money.

Also, projects comprising of larger flats tend to have better common amenities, which the developer can maximize the overall livability and therefore attractiveness of the project rather than needing to focus on making as many units as possible within the available space.

The obvious question that follows is – where can middle class home buyers from Pune find larger flats that fall within their budgets? The answer is – in the developing (rather than expensive over-developed) parts of the city.

For example, West Pune is a corridor where hundreds of property buyers are still able to find true value for their money.

Property rates in many of the the areas of PCMC are lower than the inner localitions of the Pune Municipal Corporation, which means that buyers can get the benefits of larger flats with better amenities there.

With the vastly improved road connectivity, the newer areas of West Pune close to Hinjewadi and the MIDC are now becoming the destinations most favoured by home buyers working in these employment catchments.

About The Author:

Anil Pharande Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces, an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a mixed bag of products catering especially to the 42 sectors of Pradhikaran. Puneville in West Pune’s Punawale is the latest integrated township project by Pharande Spaces

 

Real Estate Investments Flowing Into West Pune

Anil-Pharande

 

 

Anil Pharande, CMD – Pharande Spaces

With a consistent track record for delivering the highest value to home buyers and investors alike, Pune’s real estate market has remained one of the most vibrant and exciting in India. By attracting more and more international and IT/ITeS companies to establish their operations, the city has been generating jobs at a scale which is unmatched by any of the other Indian metros.

Though the city ‘s property market has been witnessing fairly uniform growth, there is no doubt that West Pune is now the most vibrant and promising corridor. The primary factor driving growth in Western Pune is the Pune-Mumbai Expressway, which allows convenient and fast access to Mumbai.

Even by itself, this factor alone makes West Pune one of the most important parts of the city – in recent years, Pune and Mumbai have been coexisting in mutually beneficial economic juxtaposition, with capital and other resourcing flowing freely between the two cities.

punawale

The other reason why West Pune is on a tremendous growth curve is the fact that it has the major IT Parks of Hinjewadi, Baner and Aundh in the neighbourhood. At the same time, it enjoys superlative connectivity to the industrial pockets of Chakan, PCMC and Talegaon. Moreover, despite the massive economic activity and growth in this part of the city, West Pune enjoys a high degree of natural beauty.

This combination of factors has resulted in West Pune becoming the most preferred destination for home buyers and real estate investors not only from Pune, but also from Mumbai and various other parts of Maharashtra.

Because of the rapidly increasing demand for residential and commercial properties, West Pune has in the past delivered some of the most attractive real estate locations. With Aundh, Baner and Wakad now almost fully exploited and nearing complete saturation, Punawale has become the hottest new location in West Pune.

To a large extent, Punawale owes its fast rise to fame to the fact that it is located very close to the thriving Information Technology parks in Hinjewadi and Tathawade, as well as to the Pune-Mumbai Expressway. At the same time, Punawale offers quick access to Wakad and has a number of good schools, hospitals and shopping malls close at hand.

location-map-new

 

 

With the arrival of superlative residential projects at Punawale by reputed developers such as Pharande Spaces, this area is now the the location of choice for IT/ITeS professionals working in Hinjewadi and Tathawade, as well as from buyers from the MIDC manufacturing hub who are attracted by the better lifestyle options now available there.

 

 

 

puneville_1This combination of factors has led to Punawale becoming not only a hot new investment destination but also West Pune’s newest and most exciting luxury homes destination. Punawale has now seen the arrival of Puneville, a luxury township by Pharande Spaces – a project that has provided Punawale with a 360-degree image makeover on the Pune real estate map.

Like Moshi, Ravet, Spine Road, Wakad and many other highly successful real estate locations, Punawale has the added advantage of being located at the fulcrum of various mega road development projects by this region’s infrastructure-focused town planning authorities.

Backed by the unlimited cash reserves at the disposal of PCMC, Asia’s wealthiest Municipal Corporation, and a diverse and vibrant economy which provides a convincing complement to that of Pune, Western Pune is seeing a steady and growing pipeline of employment opportunities generated by its manufacturing and Information Technology industries.

In Punawale, Western Pune has received yet another iconic location to take this prosperous, infrastructure-driven region’s real estate story to the next level.

About The Author:

Anil Pharande Chairman of Pharande Spaces, the pre-eminent construction and development firm in the thriving, pro-infrastructure Pimpri-Chinchwad Municipal Corporation (PCMC) region of Pune. Pharande Spaces has a number of integrated township projects in Western Pune in high-value locations such as Moshi, Ravet, Punawale and Spine Road to its credit. Puneville, the new luxury township at Punawale, has become the definitive landmark for luxury living in Western Pune

West Pune’s Golden Location Matrix Widens Into Punawale

Anil-Pharande

 

 

Anil Pharande, CMD – Pharande Spaces

While real estate is a constantly changing and evolving concept, some parameters remain constant – the three success mantras are still Location, Location and Location. In this respect, Western Pune is an important new chapter in the annals of Pune real estate’s success story. One of the most exciting new locations in this corridor is Punawale.

Thanks to massive demand for residential and commercial properties, Western Pune has delivered some of Pune’s hottest real estate locations over the past decade. Punawale is the latest addition to the region’s lineup of strategic real estate development and investment hotspots.

Located advantageously close to Hinjewadi and its burgeoning IT Park and the Pune-Mumbai Expressway, Punawale has now emerged as the location of choice for home buyers from the Information Technology as well as manufacturing segments. Punawale is also in close proximity to Wakad and benefits from convenient access to various hospitals, schools and shopping malls.

puneville

This combination of factors has had a big impact on demand for properties in Punawale, and has led to the launch of many new residential projects. Puneville, a luxury township recently launched by leading developers Pharande Spaces, is one of the most notable examples of Punawale’s massive image makeover on the Pune real estate map.

Like Moshi, Ravet, Spine Road, Wakad and many other highly successful real estate locations, Punawale has the added advantage of being located at the fulcrum of various mega road development projects by this region’s infrastructure-focused town planning authorities. Backed by the unlimited cash reserves at the disposal of Asia’s wealthiest Municipal Corporation.

Backed by a diverse and vibrant economy which provides a convincing complement to that of Pune, real estate growth in Western Pune is backed by a prolific manufacturing sector represented by a number of national and global industry giants. This region is seeing a steady and growing pipeline of employment opportunities generated by its manufacturing and Information Technology industries.

This factor has ensured that areas like Punawale see instant absorption of housing projects across budget brackets. It goes without saying that an employment-driven real estate location like Punawale also receives significant attention from property investors.

In Punawale, Western Pune has received yet another iconic location to take this prosperous, infrastructure-driven region’s real estate story to the next level.

Puneville’s Dazzling Independence Day Launch Draws Massive Attendance

The launch of Puneville, the game-changing, futuristic luxury township by Pharande Spaces at Punawale on India’s 68th Independence Day drew massive attendance of eminent dignitaries and real estate industry stakeholders. After hoisting the tricolour was hoisted at the launch venue to the refrains of the national anthem, Hemant Naiknavare – President, CREDAI Pune addressed the gathering and was generous in his praise for Puneville’s never-seen-before features.

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Puneville is a brilliantly conceived and executed luxury township,” he said. “Pharande Spaces, in partnership with globally acclaimed architects Aedas, have outdone themselves by delivering a fantastic residential project. The timing of this launch is perfect, because Puneville is the ultimate celebration of freedom of an ultra-modern lifestyle. Also, thanks to Pune’s rapidly accelerating Information Technology boom, demand for such ultra-modern township homes has never been higher.”

After the inaugural address, Kamlakar Akode, Director – Town Planning (Maharashtra) elaborated on the progressive ‘infrastructure first’ approach that is the hallmark of real estate planning and development in Pune’s progressive PCMC region, and added that Puneville is a fitting tribute to this futuristic approach which has set a new benchmark for Indian real estate.

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Addressing the gathering, Satish Magar, Vice President – CREDAI expressed his amazement at the world-class amenities offered at Puneville and also described the location at Punawale as nothing short of perfect. Shantilal Kataria, Vice President – CREDAI Maharashtra added that Punawale, Wakad and Hinjewadi are the most promising of Pune’s upcoming real estate locations and that Puneville is indeed an integrated township that has achieved global standards of excellence.

Anil Pharande, Chairman – Pharande Spaces described Puneville as his personal labour of love and the culmination of Pharande Spaces’ constant quest towards perfection in integrated township development. He was also graphic in his praise for Aedas for bringing the full benefit of their global architectural design expertise to bear in this luxury township.

After the Independence Day ceremony, Akash Pharande, Head (Marketing & Sales), Pharande Spaces treated the attending dignitaries and guests to an enthralling project presentation and a guided tour of Puneville and its various state-of-the art features. The sumptuous lunch that followed featured an international cuisine that dovetailed perfectly with Puneville’s uncompromisingly global design and ethos.

Pharande Spaces Launches Puneville, Pune’s First Futuristic Luxury Township

On the occasion of Independence Day, PCMC’s pre-eminent residential township developers Pharande Spaces launched the luxury township Puneville at Punavale today. Puneville has been designed by Aedas, the globally acclaimed, award-winning architects of ultra-luxury hotels in Las Vegas and Macau, Shanghai’s dazzling Financial Centre and Singapore’s world-renowned Marina Bay Sands.

puneville_002

In all respects, Puneville is a creation of pure marvel of luxurious extravagance, offering its residents an ultra-modern lifestyle in the midst of dazzling, futuristic architectural grandeur. Puneville was conceived and created to be Pune’s ultimate showpiece of residential luxury.

A celebration of cutting-edge architecture, the project is uniquely futuristic in all aspects. From the breath-taking 22 foot-high walkway that connects all of this township’s residential towers to the central common amenities to the clean, sweeping chrome and glass façades of the main promenade and the towers themselves, Puneville leaves no stone unturned in living up to the highest standards of Futuristic Living.

A cohesive masterpiece of everything that spells ultra-modern urban living, this is in fact Pune’s first and only contemporary residential township featuring the innovative style of project design known as Futuristic Architecture.

First seen in Italy in the early parts of the 20th Century, Futuristic Architecture’s primary characteristics are a strong accent on sweeping, dynamic lines, generous use of steel and chrome and overall style suggesting speed, flow, motion and rhythm. In Puneville, Pharande Spaces has given the city a township that embodies a glamorous Space Age lifestyle.

Puneville is not just ‘future ready’ – it IS the future,” states Anil Pharande, Chairman – Pharande Spaces at the launch of this avant-garde luxury township for Pune’s elite home buyers. “We have partnered with Aedas to give Pune more than just another luxury project – we have given the city a masterpiece of modern residential lifestyle. The distinctly futuristic design and specifications are not just a fashion statement for today, but a standard of living that speaks of what is to come over the coming decades.”

A fully integrated and self-sufficient luxury township, Puneville features a state-of-the-art hospital, first-class international school and high-end commercial office complexes for corporate occupiers. Also included in the dazzling array of luxury offerings are an Olympic-size lagoon shape swimming pool, a clubhouse with the latest features and equipment, a fine dining restaurant, spectacularly landscaped gardens, a tennis court, verdant lawns, a jogger’s track, a fully-facilitated play area for children and serene, spacious water bodies.

As the ultimate statement in modern living, the master design of this amazing luxury township is also Pune’s definitive destination for the Green Life. Conceived to comply with international specifications of sustainable real estate, Puneville is not only 100% environmental sustainable but also in complete environmental harmony with its surroundings. The township has been given a 4-Star pre-certification from GRIHA – one of the leading sustainability rating agencies in the country.

Puneville Image Gallery

Pharande Spaces Announces Third Phase Of Luxury Township L-axis, PCMC

Pharande Spaces, the leading real estate development company in the Pimpri-Chinchwad Municipal Corporation, today announced the launch of three new towers at its highly successful luxury township L-axis. The announcement was made at a glittering ceremony that was attended by world-renowned architect and town planning expert Prof. Christopher Benninger, architect Mrs. Usha Rangarajan and Ravi Varma, Vice Chairman of the National Association of Realtors.

L-axis, one of the most successful township projects in the PCMC, has made a resounding market statement as the address of choice for HNIs from the PCMC, Pune and beyond. The location of this township has been one of the main catalysts for its success.

In a relatively short period after its inception, Spine Road in the Pradhikaran region of Pune’s thriving twin city PCMC has become one of the most talked-about investment locations. The 22-kilometer long and 45 meter-wide Spine Road connects to all sectors in the PCMC and the areas along it have become key development hotspots in the region.

Demand for homes in this area began peaking when the PCMC began further widening of this key transit infrastructure project. The Pradhikaran region, also known as Sector 42, encompasses a total area of 15000 acres and is a text-book case of planned development by the Pimpri Chinchwad New Town Development Authority PCNTDA.

Anil-Pharande

 

 

Anil Pharande, CMD – Pharande Spaces

“Road infrastructure is always the precursor of all successful real estate undertakings,” says Anil Pharande, Chairman – Pharande Spaces. “New real estate locations need to be properly connected to other parts of the city to make them attractive to developers and home buyers. For this reason, Spine Road in Pradhikaran has become a game-changer. Apart from its location, L-axis enjoys the benefits of the most luxurious project design, specifications and amenities as well as unmatched connectivity.”

Because of the Pimpri-Chinchwad Municipal Corporation’s forward-looking approach to infrastructure, the PCMC has always been the forerunner of highly planned infrastructure-driven real estate development in the Pune region. The impeccable town planning employed in the PCMC has ensured that there is a full-fledged district centre for commercial development and activity. This approach has provided a uniform spread of well-paid employment opportunities over the entire region.

laxis

L-axis is located in Sector 6, directly opposite the Bhosari District Centre with its high-profile corporate and government office complexes as well as a 5-star hotel and the recently launched ‘City One’ – PCMC’s first full-fledged shopping mall. The prestigious International Convention Centre is under construction in the immediate vicinity.

Mr. Pharande says, “Over the years, the ‘infrastructure first’ approach has been especially evident in PCMC’s Pradhikaran sector, where the Spine Road has now become one of the most exciting locations for home buyers and real estate investors. L-axis has indeed benefited from the perfect location.”

Pharande Spaces has already distinguished itself delivering high quality township projects such as Woodsville in Moshi, Celestial City at Ravet and more recently Puneville at Punavale in this prosperous and progressive region.

Launched in 2012, L-axis was conceived in response to the huge demand for luxury apartments in pune emanating from top management home buyers of the region’s many manufacturing giants, the Chakan industrial area and international automobile companies like Volkswagen, Mercedes Benz and Mahindra & Mahindra and General Motors.

Pharande Spaces launched the two new towers at L-axis in the presence of a 300+ gathering of channel partners and prominent real estate personalities. In the course of the evening, the company made a strong case for the unprecedented market proposition of this unique luxury township. The event was followed by a celebrity performance.

Pune Real Estate – The Importance Of Green Cover In Residential Zones

It is generally known that abundant urban green spaces – large areas allocated to trees, lawns and all types of flora and fauna – are a major contributor to high quality living environment. Sufficient green spaces in cities improve the quality of the air in residential areas because trees absorb pollutants such as ozone, nitric acid vapour, ammonia, nitrogen, carbon monoxide and sulphur dioxide. In turn, they provide life-giving oxygen, provide shade, attract rain and improve the aesthetic quality of the whole area.

environment

In its heyday, Pune was renowned for its generous urban green spaces. Unfortunately, the hammer of commercialized real estate proliferation has caused most of the city’s green cover to vanish. Coupled with the massive traffic movement within the PMC limits, it is not surprising that so many Punekars now suffer from various ‘mysterious’ ailments. High blood pressure, asthma, bronchitis, energy depletion and depression are rapidly becoming common-place. The city that once rivaled Bangalore with its generous urban green spaces is now literally oxygen starved.

When the PCNTDA (Pimpri Chinchwad New Town Development Authority) set out to plan the residential zones in Pimpri Chinchwad Municipal Corporation – Pune’s prosperous sister city – the vital factor of green cover was a main priority. Not many are aware of how much thought went into the real estate blueprint for Pimpri-Chinchwad, which is now a masterpiece of systematic residential zone development. Thanks to close collaboration with healthcare officials, construction and civil engineering agencies and the town planning authorities ensured that PCMC would remain a predominantly green zone. The rationale was based on firm scientific facts:

  • People who live in residential zones with abundant green cover suffer fewer health problems and experience lower stress levels
  • The survival rate of senior citizens who spend their Golden Years in green surroundings is far higher than that of their contemporaries living in the concrete jungles of the inner city
  • Green cover in a residential zone encourages its residents to spend more time outdoors and show lower preference to an unhealthy sedentary lifestyle
  • The happiness level and mental/emotional health quotient of any residential community is directly related to the extent to which individuals socialize. The availability of green areas such as parks, gardens and lawns encourages more inter-personal contact between residents

By now, social scientists know for a fact that urban green spaces tend to attracts people outside their homes and to interact with each other. Parks and gardens are places where people can meet and spend time together in the outdoors. People who have access to green spaces in cities like Pune enjoy a higher level of social activity, tend to know their neighbours and are more concerned about the general welfare of the community.

Despite the rapid depletion of urban green spaces within the Pune Municipal Limits, Pimpri-Chinchwad offers the citizens of Pune the option of green living. The verdant residential townships in localities like Ravet and Moshi have been designed in complete compliance to the PCNTDA guidelines for green spaces within PCMC residential zones. At the same time, the Pimpri Chinchwad Municipal Corporation offers to them vastly superior civic and social infrastructure and significantly lower property rates.

Anil-Pharande

 

 

Anil Pharande is Chairman of Pharande  Spaces, a leading construction and development firm that develops township properties in the PCMC area of Pune, India.