Puneville’s Dazzling Independence Day Launch Draws Massive Attendance

The launch of Puneville, the game-changing, futuristic luxury township by Pharande Spaces at Punawale on India’s 68th Independence Day drew massive attendance of eminent dignitaries and real estate industry stakeholders. After hoisting the tricolour was hoisted at the launch venue to the refrains of the national anthem, Hemant Naiknavare – President, CREDAI Pune addressed the gathering and was generous in his praise for Puneville’s never-seen-before features.

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Puneville is a brilliantly conceived and executed luxury township,” he said. “Pharande Spaces, in partnership with globally acclaimed architects Aedas, have outdone themselves by delivering a fantastic residential project. The timing of this launch is perfect, because Puneville is the ultimate celebration of freedom of an ultra-modern lifestyle. Also, thanks to Pune’s rapidly accelerating Information Technology boom, demand for such ultra-modern township homes has never been higher.”

After the inaugural address, Kamlakar Akode, Director – Town Planning (Maharashtra) elaborated on the progressive ‘infrastructure first’ approach that is the hallmark of real estate planning and development in Pune’s progressive PCMC region, and added that Puneville is a fitting tribute to this futuristic approach which has set a new benchmark for Indian real estate.

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Addressing the gathering, Satish Magar, Vice President – CREDAI expressed his amazement at the world-class amenities offered at Puneville and also described the location at Punawale as nothing short of perfect. Shantilal Kataria, Vice President – CREDAI Maharashtra added that Punawale, Wakad and Hinjewadi are the most promising of Pune’s upcoming real estate locations and that Puneville is indeed an integrated township that has achieved global standards of excellence.

Anil Pharande, Chairman – Pharande Spaces described Puneville as his personal labour of love and the culmination of Pharande Spaces’ constant quest towards perfection in integrated township development. He was also graphic in his praise for Aedas for bringing the full benefit of their global architectural design expertise to bear in this luxury township.

After the Independence Day ceremony, Akash Pharande, Head (Marketing & Sales), Pharande Spaces treated the attending dignitaries and guests to an enthralling project presentation and a guided tour of Puneville and its various state-of-the art features. The sumptuous lunch that followed featured an international cuisine that dovetailed perfectly with Puneville’s uncompromisingly global design and ethos.

Pharande Spaces Launches Puneville, Pune’s First Futuristic Luxury Township

On the occasion of Independence Day, PCMC’s pre-eminent residential township developers Pharande Spaces launched the luxury township Puneville at Punavale today. Puneville has been designed by Aedas, the globally acclaimed, award-winning architects of ultra-luxury hotels in Las Vegas and Macau, Shanghai’s dazzling Financial Centre and Singapore’s world-renowned Marina Bay Sands.

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In all respects, Puneville is a creation of pure marvel of luxurious extravagance, offering its residents an ultra-modern lifestyle in the midst of dazzling, futuristic architectural grandeur. Puneville was conceived and created to be Pune’s ultimate showpiece of residential luxury.

A celebration of cutting-edge architecture, the project is uniquely futuristic in all aspects. From the breath-taking 22 foot-high walkway that connects all of this township’s residential towers to the central common amenities to the clean, sweeping chrome and glass façades of the main promenade and the towers themselves, Puneville leaves no stone unturned in living up to the highest standards of Futuristic Living.

A cohesive masterpiece of everything that spells ultra-modern urban living, this is in fact Pune’s first and only contemporary residential township featuring the innovative style of project design known as Futuristic Architecture.

First seen in Italy in the early parts of the 20th Century, Futuristic Architecture’s primary characteristics are a strong accent on sweeping, dynamic lines, generous use of steel and chrome and overall style suggesting speed, flow, motion and rhythm. In Puneville, Pharande Spaces has given the city a township that embodies a glamorous Space Age lifestyle.

Puneville is not just ‘future ready’ – it IS the future,” states Anil Pharande, Chairman – Pharande Spaces at the launch of this avant-garde luxury township for Pune’s elite home buyers. “We have partnered with Aedas to give Pune more than just another luxury project – we have given the city a masterpiece of modern residential lifestyle. The distinctly futuristic design and specifications are not just a fashion statement for today, but a standard of living that speaks of what is to come over the coming decades.”

A fully integrated and self-sufficient luxury township, Puneville features a state-of-the-art hospital, first-class international school and high-end commercial office complexes for corporate occupiers. Also included in the dazzling array of luxury offerings are an Olympic-size lagoon shape swimming pool, a clubhouse with the latest features and equipment, a fine dining restaurant, spectacularly landscaped gardens, a tennis court, verdant lawns, a jogger’s track, a fully-facilitated play area for children and serene, spacious water bodies.

As the ultimate statement in modern living, the master design of this amazing luxury township is also Pune’s definitive destination for the Green Life. Conceived to comply with international specifications of sustainable real estate, Puneville is not only 100% environmental sustainable but also in complete environmental harmony with its surroundings. The township has been given a 4-Star pre-certification from GRIHA – one of the leading sustainability rating agencies in the country.

Puneville Image Gallery

Pharande Spaces Announces Third Phase Of Luxury Township L-axis, PCMC

Pharande Spaces, the leading real estate development company in the Pimpri-Chinchwad Municipal Corporation, today announced the launch of three new towers at its highly successful luxury township L-axis. The announcement was made at a glittering ceremony that was attended by world-renowned architect and town planning expert Prof. Christopher Benninger, architect Mrs. Usha Rangarajan and Ravi Varma, Vice Chairman of the National Association of Realtors.

L-axis, one of the most successful township projects in the PCMC, has made a resounding market statement as the address of choice for HNIs from the PCMC, Pune and beyond. The location of this township has been one of the main catalysts for its success.

In a relatively short period after its inception, Spine Road in the Pradhikaran region of Pune’s thriving twin city PCMC has become one of the most talked-about investment locations. The 22-kilometer long and 45 meter-wide Spine Road connects to all sectors in the PCMC and the areas along it have become key development hotspots in the region.

Demand for homes in this area began peaking when the PCMC began further widening of this key transit infrastructure project. The Pradhikaran region, also known as Sector 42, encompasses a total area of 15000 acres and is a text-book case of planned development by the Pimpri Chinchwad New Town Development Authority PCNTDA.

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Anil Pharande, CMD – Pharande Spaces

“Road infrastructure is always the precursor of all successful real estate undertakings,” says Anil Pharande, Chairman – Pharande Spaces. “New real estate locations need to be properly connected to other parts of the city to make them attractive to developers and home buyers. For this reason, Spine Road in Pradhikaran has become a game-changer. Apart from its location, L-axis enjoys the benefits of the most luxurious project design, specifications and amenities as well as unmatched connectivity.”

Because of the Pimpri-Chinchwad Municipal Corporation’s forward-looking approach to infrastructure, the PCMC has always been the forerunner of highly planned infrastructure-driven real estate development in the Pune region. The impeccable town planning employed in the PCMC has ensured that there is a full-fledged district centre for commercial development and activity. This approach has provided a uniform spread of well-paid employment opportunities over the entire region.

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L-axis is located in Sector 6, directly opposite the Bhosari District Centre with its high-profile corporate and government office complexes as well as a 5-star hotel and the recently launched ‘City One’ – PCMC’s first full-fledged shopping mall. The prestigious International Convention Centre is under construction in the immediate vicinity.

Mr. Pharande says, “Over the years, the ‘infrastructure first’ approach has been especially evident in PCMC’s Pradhikaran sector, where the Spine Road has now become one of the most exciting locations for home buyers and real estate investors. L-axis has indeed benefited from the perfect location.”

Pharande Spaces has already distinguished itself delivering high quality township projects such as Woodsville in Moshi, Celestial City at Ravet and more recently Puneville at Punavale in this prosperous and progressive region.

Launched in 2012, L-axis was conceived in response to the huge demand for luxury apartments in pune emanating from top management home buyers of the region’s many manufacturing giants, the Chakan industrial area and international automobile companies like Volkswagen, Mercedes Benz and Mahindra & Mahindra and General Motors.

Pharande Spaces launched the two new towers at L-axis in the presence of a 300+ gathering of channel partners and prominent real estate personalities. In the course of the evening, the company made a strong case for the unprecedented market proposition of this unique luxury township. The event was followed by a celebrity performance.

Planned Real Estate Development in PCMC

Anil-Pharande

 

 

Anil Pharande, CMD – Pharande Spaces

What is it about Pimpri Chinchwad and its township properties that is so different from what is happening in the rest of the Pune property market? To understand this, one has to first understand what goes into the formation of a planned city.

The immaculately planned residential areas that now define the Pimpri Chinchwad Municipal Corporation map are not an accident. They are the result of carefully planned social, economic and real estate growth. Unlike the central areas of Pune, the real estate market in PCMC has been scrupulously shielded from the PMC’s ad hoc development style.

The vigilance and futuristic thinking that went into this avant-garde satellite city have added a completely new dimension to the concept of residential properties in Pune. From the very outset, the PCMC planning authorities were determined to avoid the mistakes committed in nearby Navi Mumbai, popularly known as the world’s largest planned township.

After all, what began as regulated development in Navi Mumbai soon began giving way to commercialised expansion. Instead, PCMC adopted a blueprint for smart growth – a blueprint that placed utmost importance to organized urban planning. No scope was given to a nearsighted focus on capitalization on this new area’s development potential – the onus was firmly kept on long-term considerations.

This was to be the city of the future – a place where residents could work, live and relax without any of the constraints that plague the rest of Pune. Slowly, almost imperceptibly, the landscape of this previously ignored satellite city changed. Proposals for faster development were turned down. The master plan stayed in place, and the results are now brilliantly evident.

Today, Pimpri Chinchwad Municipal Corporation is an acknowledged masterpiece of community-oriented real estate development. It has a unique blend of sustainable residential spaces, highly advanced transportation networks, a broad spectrum of employment opportunities, modern housing typologies such as township properties and superior supportive infrastructure. At every stage of planning, this city’s inherent natural, cultural, sociological and economic resources have been carefully preserved.

This incredible growth area is now the most logical option for residential property in Pune today. For home buyers, PCMC is the perfect alternative to Pune’s unregulated urban sprawl, rapidly compounding traffic congestion and disconnected neighbourhoods. Considering the increasing evidence if rapid urban decay in central Pune, township properties such as those now coming up in Pimpri Chinchwad Municipal Corporation are the truly the New Residential Deal.

However, PCMC is not only about wider, greener spaces, cheaper property rates, improved social fabric and better infrastructure. The establishment of such new growth areas, with modern residential alternatives such as integrated townships, is a blessing to the Pune real estate market (which has been stagnating within increasingly larger pockets). At first sight, they only seem to play a role in reducing the urban sprawl and offering home buyers a healthier and more comfortable lifestyle.

These township projects are also instrumental in creating new urban centres, wherein new business districts create job growth in new directions. Thanks to the organized nature of their development, they create new and more rational scope for real estate market expansion while reducing pressure on property prices in the parent city.

About The Author
Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm operating in the PCMC area of Pune, India.

Pune Real Estate – The Importance Of Green Cover In Residential Zones

It is generally known that abundant urban green spaces – large areas allocated to trees, lawns and all types of flora and fauna – are a major contributor to high quality living environment. Sufficient green spaces in cities improve the quality of the air in residential areas because trees absorb pollutants such as ozone, nitric acid vapour, ammonia, nitrogen, carbon monoxide and sulphur dioxide. In turn, they provide life-giving oxygen, provide shade, attract rain and improve the aesthetic quality of the whole area.

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In its heyday, Pune was renowned for its generous urban green spaces. Unfortunately, the hammer of commercialized real estate proliferation has caused most of the city’s green cover to vanish. Coupled with the massive traffic movement within the PMC limits, it is not surprising that so many Punekars now suffer from various ‘mysterious’ ailments. High blood pressure, asthma, bronchitis, energy depletion and depression are rapidly becoming common-place. The city that once rivaled Bangalore with its generous urban green spaces is now literally oxygen starved.

When the PCNTDA (Pimpri Chinchwad New Town Development Authority) set out to plan the residential zones in Pimpri Chinchwad Municipal Corporation – Pune’s prosperous sister city – the vital factor of green cover was a main priority. Not many are aware of how much thought went into the real estate blueprint for Pimpri-Chinchwad, which is now a masterpiece of systematic residential zone development. Thanks to close collaboration with healthcare officials, construction and civil engineering agencies and the town planning authorities ensured that PCMC would remain a predominantly green zone. The rationale was based on firm scientific facts:

  • People who live in residential zones with abundant green cover suffer fewer health problems and experience lower stress levels
  • The survival rate of senior citizens who spend their Golden Years in green surroundings is far higher than that of their contemporaries living in the concrete jungles of the inner city
  • Green cover in a residential zone encourages its residents to spend more time outdoors and show lower preference to an unhealthy sedentary lifestyle
  • The happiness level and mental/emotional health quotient of any residential community is directly related to the extent to which individuals socialize. The availability of green areas such as parks, gardens and lawns encourages more inter-personal contact between residents

By now, social scientists know for a fact that urban green spaces tend to attracts people outside their homes and to interact with each other. Parks and gardens are places where people can meet and spend time together in the outdoors. People who have access to green spaces in cities like Pune enjoy a higher level of social activity, tend to know their neighbours and are more concerned about the general welfare of the community.

Despite the rapid depletion of urban green spaces within the Pune Municipal Limits, Pimpri-Chinchwad offers the citizens of Pune the option of green living. The verdant residential townships in localities like Ravet and Moshi have been designed in complete compliance to the PCNTDA guidelines for green spaces within PCMC residential zones. At the same time, the Pimpri Chinchwad Municipal Corporation offers to them vastly superior civic and social infrastructure and significantly lower property rates.

Anil-Pharande

 

 

Anil Pharande is Chairman of Pharande  Spaces, a leading construction and development firm that develops township properties in the PCMC area of Pune, India.

Pradhikaran: Pune Real Estate’s Hottest Growth Corridor

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Sector 14 in Pradhikaran now boasts of massive integrated township properties like Woodsville

Anil Pharande

The Pune residential real estate boom, initially kick-started by the IT/ITeS industry, has brought about a lot of unregulated development. While property prices in Pune rose unrealistically, the city’s traditional ease of living and pleasant climate, which were previously its USPs, suffered.

Hills and trees have been razed to accommodate the rapidly expanding concrete jungle that all but defines central Pune today. The town planning commission found itself impotent in the face of the development mania, which soon transcended all reasonable, sustainable boundaries.

Real Estate Issues In Pune

In Pune, infrastructure challenges have been increasing because of the ever-increasing population. This has also put escalating pressure on available land, resulting in the forced extension of the city limits.

The pattern of development has been decidedly mercenary and unplanned, with the only criteria being accessibility to existing and upcoming IT hubs. While the rise of Hinjewadi created increasing demand for homes in its immediate vicinity, places like Aundh soon witnessed a slew of projects by property developers. Similarly, property prices in Baner and Wakad rose so steeply that they finally corrected.

Focus On Pimpri Chinchwad Municipal Corporation (PCMC)

As things stand now, central Pune no longer has an iota of its previous quality and ambience in residential property offerings. It is therefore not surprising that homebuyers are beginning to focus on the Pimpri-Chinchwad Municipal Corporation. This area has, in fact, emerged as the last outpost Pune’s previous residential property comfort levels.

The Pimpri Chinchwad Municipal Corporation first came into the limelight as an industrial area. However, it also has an advantage that central Pune does not – planned development. The growth of the real estate sector in the Pimpri Chinchwad Municipal Corporation is closely regulated by the PCNTDA, which works together with the PCMC to ensure planned and realistic growth.

Central Pune continues to suffer from pollution, depleting greenery, traffic jams, water and power scarcity, lack of proper infrastructure and unrealistic residential property rates. Meanwhile, Pradhikaran (the location that defines the PCNTDA) has been benefiting from sensible real estate development.

If one studies the demographic development of Pune real estate growth, it is evident that Pradhikaran is precisely where the city’s growth is headed in the North/North-Western direction. This is extremely significant in terms of long-term residential property investment.

The Rise Of Pradhikaran

In years gone by, the PCNTDA began to acquire land in the PCMC area so that planned development could take place in the future. This planning included the allocation of specific areas for industrial activity, residential property development, public parks, unobstructed spaces, shopping centres, office buildings, roads and utilities.

Water supply to all sectors was ensured by the construction of several mammoth water tanks, each with capacities of several million litres, before development was permitted in each sector. Once this was done, the PCNTDA made the developed land parcels available to property developers.

The PCMC master plan also provides for generous road widths, the likes of which are impossible elsewhere in Pune. This goes a long way in preserving one of Pradhikaran’s natural splendour and hygiene.

Because of these factors, and also because of the growth in the PCMC industrial belt, the last two years have witnessed a huge increase in demand for residential property in the Pradhikaran area.

The fact that a number of large international companies are operating in nearby Chakan has, in fact, been a primary criterion for the area’s development profile. These companies regularly deliver thousands of jobs at all levels, which has had a telling effect on Pradhikaran’s general economic status. Specifically, there has been a huge surge in demand for residential property there.

Pradhikaran’s expansion, which has been inspired by the Chandigarh model of controlled development, began with a few hundred acres. Today, the area speaks for about 7000 acres. Pradhikaran is continually seeing infrastructural enhancements on all fronts – including roads, water and electricity supply and digital connectivity.

Pradhikaran now boasts of massive integrated township projects that offer all the hallmarks of ambient, sustainable living. Apart from the high lifestyle quotient, the investment potential of these townships benefits from a magic mix of real estate market drivers.

The presence of Tata Motors, Talawade, Hinjewadi, Chakan and the Pimpri-Chinchwad industrial belt add to the value of these townships, while the Mumbai-Pune highway and Expressway make it advantageously accessible to the financial capital of Mumbai.

No wonder that Pradhikaran is now being seen as both, the best option for first home buyers, and as the new residential property investment hotspot in Pune’s real estate market.

About The Author

Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm operating in the PCMC area of Pune, India.

PuneVille: A Pune Luxury Project Without Peers – For The Peerless…

PuneVille: A Luxury Project In Pune Without Peers – For The Peerless…

PuneVille. An ultra-exclusive luxury residential township by Pharande Spaces at Punavale, the latest real estate investment hotspot in Pune’s burgeoning Pimpri-Chinchwad Municipal Corporation. The project will be constructed on a generous 40-acre plot and will offer every luxury and convenience of modern life to its residents.

And this is not just a promise – it is a blueprinted guarantee. PuneVille has been conceived to stand head and shoulders above the rest – not just first among equals, but quite literally without peers.

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  • Not Just Designed – Architecturally Perfected By Aedas

This unique luxury project has been conceived by Aedas, the global award-winning architects who have master-minded Venetian style-hotels in Las Vegas and Macau, as well as the Financial Centre in Shanghai and Marina Bay Sands at Singapore.

Aedas ranks second among the world’s top architectural firms and will bring its full expertise to bear on PuneVille. Aedas is the leading international design firm which specializes in blending architecture, interior design, landscaping and overall project concepts into cohesive and stunningly compelling masterpieces.

Thanks to Aedas, PuneVille is not only a marvel of modern architectural and lifestyle – it is actually based on this firm’s deep study of the location’s geographic, climatic and environmental profile. This has given rise to a luxury living community which is not only the ultimate statement in modern living, but also completely in harmony with its surrounding in every respect.

  • Not Just A Luxury Project – A Lifestyle Masterpiece

PuneVille is a top-of-line luxury residential project. The first phase consists of 16 towers, each with 23 storeys of exclusive and uniquely crafted living spaces. The entire project has been designed with a luxury resort theme. Every unit is uniquely crafted, provided with the highest-quality imported fittings, fixtures and marble flooring as well the top Indian brands.

PuneVille will incorporate an international school, a state-of-the-art hospital and well as high-end commercial office spaces. This township is going to be among of the best in the country and incorporate every conceivable luxury feature, including a Olympic-size lagoon shape swimming pool, Club House, restaurant, landscape garden, tennis / multi-use court, lush lawns, a Joggers Track, a children’s’ play area, a serene and spacious water bodies, and a walkway at a height of 22 feet, connecting all the residential towers to the central common amenities.

  • Not Just A Location – An Answered Prayer

Punavale is the perfect location for such a unique luxury offering. It is in the very heart of the Pimpri-Chinchwad Municipal Corporation, and just one kilometer from Wakad. Punavale provides easy access to Aundh, Baner the University Circle and Hinjewadi, home to Pune’s largest and most vibrant IT Park, as well as to Lonavala and Mumbai via the Expressway.

In fact, PuneVille is a mere five minutes’ drive to the Pune-Mumbai Expressway via a specially constructed 700 meters access road. Likewise, Hinjewadi will be brought even closer via the proposed road which adjoins the project. Immediate access to the proposed 6-lane road to Baner will bring the Queen of The Suburbs, along with all its shopping complexes, hospitals and leisure outlets, within easy reach.

On a macro level, the PCMC region is poised for a quantum upgrade in its economic profile, with in excess of 6000 new white collar jobs to be created over the next few years, 36 new educational institutes coming up and major hospitality giants such as Taj Gateway, JW Marriot, Smart Inn, Le Royale, Lemon Tree, St. Laurn and Sayaji delivering the final vitalizing boost.

  • Not Just ‘Green’ – Supremely Sustainable

PuneVille will also be PCMC’s most outstanding statement from the perspective of environmental sustainability. The project has already been awarded a 4-Star pre-certification from GRIHA – one of the leading sustainability rating agencies in the country. With the rapidly increasing interest for ‘green living’ among Pune’s most discerning home buyers, we could do no less than ensure that PuneVille takes a leadership position on this front.

In short, PuneVille will outshine anything so far seen in residential real estate in Pune – and indeed, the rest of the country. It is a tantalizing vision of a modern lifestyle transformed into magnificent reality. The very highest standard of urban living – now, or in the future….

Affordable Housing In India – Where Is The Supply?

Affordable housing is a term we use for residential units in India’s urban areas which are affordably priced with respect to households that fall within a specific limited income range. There is no single set of parameters to define what an affordable housing unit should cost in India. This is because the pricing and feasibility to developers of affordable housing is a function of the city, location within the city, type of project being built and also the construction technology employed.

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In India, it is appropriate to judge the affordability of a home on three broad parameters – the monthly income of prospective buyers from the target segment, the size of the home and, of course, its price. There is another element that should be mentioned, namely the target clientele itself. We tend to look at the word ‘affordable’ solely in terms of the LIG (lower income group) segment. For this segment, affordable housing would mean 200-300 square foot dwellings priced at between 7-12 lakh.

But what about people who earn more than the average factory labourer but still cannot afford to buy a decent 1 BHK flat of 300-450 square feet within ten to fifteen kilometers of their workplaces? They too need affordable housing – housing appropriately priced for the middle class. The home buyers in this segment can afford to buy flats in the price range of Rs. 30-35 lakh via home loans.

Obviously, they expect a certain standard of living, comforts and facilities for this expense. However, but even such flats are hard to come by in our larger cities. This is the case even in Pune.

Today, around 30% of India’s population lives and works in urban areas. This means that they occupy less than 2% of the land available in the country. If we zoom in on Maharashtra, it emerges that close to 60% of the overall population lives in urban locations. Distressingly, a closer look at a city like Mumbai reveals that over 50% of its citizens live in slums. Mumbai’s slums occupy less than 4% of the land available in the city. Obviously, the affordable housing quotient has gone badly wrong in Pune’s prosperous neighbouring city. However, the problem is larger than just one city, which continues to get negative press only because of its exorbitantly high property rates and enormous annual inward migration.

Despite everything being said on the matter, the shortage of affordable housing in India is getting worse instead of better. The country’s urban population of 285 million has multiplied itself by five over the last half century. It is projected that it will continue to increase at this fast pace, and that 50% of all Indians will be living in urban areas by the end of the next three decades. So, if the shortage for housing for the lower income segment stands at 25 million today and there is no increase in the pace of supply of affordable housing launches, what will this figure look like in 30 years?

Let us look at the situation from a real estate market point of view. There is, in fact, a gigantic market for affordable housing in India. Currently, it is valued at anything between Rs. 5-10 trillion. What is really being done to address this huge market – especially the one constituted by the ever-growing middle class? There are next to no Government incentives for projects with flats in the Rs. 30-35 lakh bracket.

While the only answers to this question in Mumbai seem to lie in small projects on the far outskirts of the city, Pune presents a far more encouraging picture. Developers of township properties in Pune have now begun addressing this market with an internationally inspired property development model called integrated townships. This model is based on maximum value for money to buyers, based on high-grade common infrastructure and shared facilities in more cost-effective, yet progressive areas like the Pimpri Chinchwad Municipal Corporation.

With fully integrated township projects like Woodsville and Celestial City, we at Pharande Spaces have been successful in delivering affordable housing for the mid-income segment of home buyers in Pune and the PCMC area.  There are various reasons for this success.

For one, land for these integrated townships was acquired early on in upcoming locations such as Ravet and Moshi. This meant that the price of the finished products could be kept within the means of Pune property buyers. Secondly, townships like Woodsville and Celestial City are conceived and constructed on a model that allows luxurious facilities and amenities on an economy of scale. In other words, it is possible to provide luxurious features for all units in these projects on the basis of a large-scale master plan.

Anil-Pharande

 

 

Anil Pharande is Vice President – CREDAI (Pune Metro) and Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in the PCMC area of Pune, India.

Pharande Spaces Announces L-axis, PCMCs Premium Residential Project

Affordably Priced, Will Cater to Management Cadre Homebuyers.

Pune, June 27, 2012:  Pharande Spaces, the leading construction and development firm specializing in township properties in the PCMC area of Pune, is launching its premium residential project L-axis on the PCMC Spine Road, in Sector 6 of Pradhikaran. The launch date is June 28, 2012. The project is spread over 11 acres of verdant green land and will feature 2, 2.5 and 3 BHK apartments.

L-axis layout

“Projects by Pharande Spaces have become a byword for value for money, and our mid-income housing townships in Moshi, Ravet and various locations in Pradhikaran have met with resounding success,” says Anil Pharande, Chairman – Pharande Spaces. “L-axis is our offering to the premium segment of home buyers who value even more advanced levels of comfort, generous living space and high-tech amenities.”

Spine Road, which is where this ahead-of-its time luxury housing project is located, has become one of the most talked about infrastructure embellishments in the progressive Pimpri Chinchwad Municipal Corporation. This area is fundamentally at the core of Pune’s most vibrant industrial area, with many manufacturing giants such as Tata Motors, Force Motors and Bajaj Auto close by. It is also well-connected to the Chakan industrial area, which is home to national and international automobile companies like Volkswagen, Mercedes Benz and Mahindra & Mahindra. Apart from this, the Talawade IT Park is also within easy access.

In addition, L-axis is advantageously placed close to the Bhosari District Centre, Sadhu Vaswani International School, Sri Sri Ravishankar Vidya Mandir, the PCNTDA Traffic Park and the upcoming International Exhibition and Convention Centre at Moshi. The project will feature technologically advanced security and lifestyle features to its residents and boasts of vast green spaces, with paved area kept at a minimum.

L-axis also includes a modern clubhouse with gymnasium, tennis and basketball courts, a multi-purpose community hall and a massive water-world-style swimming pool that offers limitless enjoyment to all family members.

“We have conceived L-axis in response to the huge demand for luxury living spaces coming from the managerial cadre of these industries,” explains Anil Pharande. “Keeping in mind the clientele, we have added every possible lifestyle feature, including multiple parking spaces, luxurious atriums and lobbies in each building and high-speed lifts.”

In fact, L-axis represents a first-of-its kind residential option for discerning homebuyers in the PCMC area for whom ease, luxury and convenience are the primary watchwords. No effort has been spared to make this a landmark development which will become its own distinctive address. The launch price for apartments at L-axis is currently Rs. 4500 per square foot, and will be augmented to Rs. 5000 per square foot thereafter.

Pharande explains that PCMC’s Spine Road is the perfect location for this project, providing a residential catchment that is a focal point of the region’s most prestigious industries. The 10-kilometer road connects two major highways and also runs through Pimpri Chinchwad’s industrial, residential and commercial areas on the eastern side.

Pune Has More Potential For Real Estate Growth

Anil-Pharande

 

 

Anil Pharande, CMD – Pharande Spaces

Pune property market is a lot more conservative than Mumbai, and there is certainly a market-dictated cut-off point for price escalations, says Anil Pharande, Vice-President of CREDAI Pune Metro and Chairman of Pharande Spaces, a leading construction and development firm that concentrates on township properties in the Pimpri Chinchwad Municipal Corporation (PCMC) area of Pune.

Excerpts…

From technocrat to leading builder…. How did this transformation happen?

I was very interested in what was happening in Pimpri-Chinchwad back then. The idea of being involved in the raising of a planned city on the lines of Chandigarh, so close to Pune, was an exciting prospect. The Pimpri Chinchwad New Town Development Authority (PCNTDA) had taken on an ambitious and laudable task. My first objective was to help steer the path of this planned development, which is why I got involved with CREDAI. Getting into the creation of township properties that would take the best advantage of the benefits that the PCMC offered in terms of superior infrastructure and phased real estate growth was the next logical step.

Can you give us an overview of Pune’s reality market and its growth prospects?

Pune is a powerhouse of potential when it comes to real estate. It is a city of learning and entrepreneurship, and there is a distinctly progressive flavour to everything that happens there. Thanks to the fact that it has become a magnet for IT/ITES and manufacturing companies, the real estate market in Pune is not likely to lose its forward momentum. Having said that, I always had misgivings about the opportunistic manner in which property development was taking place within the PMC limits, and was far more interested in the holistic approach being adopted in Pimpri-Chinchwad.

What is the impact of the price upheavals of metropolis Mumbai on Pune’s realty market?

There is doubtlessly an impact, since a lot of cash-rich buyers from Pune are looking at Pune both as a property investment and retirement home option. The level of demand from Mumbai tends to exert a certain upward pressure on property prices in Pune. However, the Pune property market is still a lot more conservative than that of Mumbai, and there is certainly a market-dictated cut-off point for price escalations.

Do you think that the dismissal of a few big builders from CREDAI over non-compliance will affect the body’s advocacy on transparency?

Not at all. Every administrative body must experience occasional churn in order to maintain its vision and to stay flexible and open to new avenues of progress.

About your ongoing and upcoming residential projects…and future expansion plan?

Woodsville in Moshi is virtually a small town within PCMC, spread over 40 acres with vast tracts of open spaces and a very healthy environment. This hugely successful project, which is being developed phase-wise, has been and continues to be a primary focus for us. I’m also very excited about (L)-Axis, which we are launching along the PCNTDA Spine Road. In contrast to our other projects, which cater mainly to the middle-income group, this is a luxury apartments in pune which will have no rivals in Pimpri-Chinchwad.

WoodsvilleApart from (L)-Axis, Pharande Spaces is planning a residential/IT-ITES SEZ project at Punawale, near Hinjewadi/Wakad, Dehu Road-Katraj Expressway bypass. It will encompass 42 acres in the residential segment and 28 acres for the IT Park. The residential part will have apartments, row houses and bungalows.

What is your take on green building concept? Why is it not popular in India compared to West?

There is a lot of change-resistance and no end of misconceptions about green buildings in India. It is taking a long time for developers and buyers to understand the sound rationale behind them. However, I am seeing a definite awakening now, and I am confident that the next ten years will usher in a slow but steady green revolution in Indian real estate.

There is a general belief that affordable housing by private players is a non-starter in India, do you agree?

I completely disagree. A huge amount of affordable housing stock in our cities is created by small private developers who cannot imitate the scale of the larger players. Countless people would still be waiting in vain for the many Government-driven budget housing schemes that are yet to see the light of day if it were not for these private players. Many national players have also made their mark in this segment and consistently delivered.

(As told to KR Iyer (ramanaathan.iyer@sulekha.net)

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