How Infrastructure Drives Real Estate Demand

– Anil Pharande, Chairman – Pharande Spaces

All property investors are familiar with the phrase ‘market drivers’, which has become one of the most utilized terms in real estate investment. What exactly are market drivers? They can be explained as advancements within a region which boost the overall worth of the location, and the desirability associated with residing there. It is a well-established fact that the infrastructure of an area is a key criterion for home buyers, and therefore property investors.

Infrastructure has numerous types. For instance, roads are considered key infrastructure, as they enhance the connectivity of the area. There is also civic infrastructure, which involves the availability of public services in the region. In India, the primary aspects covered under civic infrastructure are reliable water and electricity supply, without which an area falls flat as a residential location and therefore as a real estate investment destination.

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Then there is the factor of social infrastructure, which accounts for the liveability of the area. At the most basic level, civic infrastructure will include public transport and shopping outlets, but educational institutions and hospitals are also important. People expect to have colleges, schools and healthcare facilities close to where they live. Therefore, the level of saturation of social infrastructure will play a big role in the overall value of the location as a residential and investment destination.

The global standard for urbanization which is evident in most developed countries is that all or most of infrastructure required to make an area livable and desirable as a real estate destination are set up prior to or opening it up for large-scale real estate development. This is because efforts to put the necessary infrastructure in place retrospectively results in inconvenience to the existing population because of decreased public mobility during construction of such projects.

Retrospective construction of infrastructure projects also pollutes the environment during the actual construction process, and this is nothing but bad news in an area which is already inhabited.

Creating the infrastructure which is required to make a location liveable and also supportive to various economic functions can be compared to creating vast green cover in an area . In both instances, there is a primary requirement of adequate space. Another vital factor for successful infrastructure creation is time. In the case of trees, the root systems must be given adequate time to penetrate deep enough to provide anchorage as well as access to deep-lying groundwater. Similarly, infrastructure must be given enough time to be deployed, become functional and start servicing the area properly. Without space and time, both forestation and infrastructure creation become futile exercises.

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If we take the cases of Pune and the adjoining Pimpri-Chinchwad Municipal Corporation (PCMC), we see a vast difference in successful infrastructure deployment. In Pune, the PMC has been unsuccessfully trying to provide retrospective infrastructure support to its massively congested and largely dysfunctional city areas.

Almost every new infrastructure project in Pune is hotly contested by local political parties and becomes road blocked by bureaucratic red tape. One of the reasons is that these projects affect already populated areas, which represent vote banks. The result is that most of these projects take ages to be built, and many are eventually shelved altogether.

The advantage that the PCMC has enjoyed is that it follows a proactive rather than reactive approach to infrastructure creation. In other words, massive Greenfield areas are taken up by the town planning authorities for infrastructure creation, and only then  opened up for further development by private builders. This has resulted in extremely viable, plug-and-play residential neighbourhoods and commercial districts which start delivering the goods from day one.

This proactive approach to infrastructure has earned PCMC the distinction of being one of India’s most sought-after destinations to live and work in. PCMC’s superior infrastructure has attracted the highest number of multinational companies and industries to the region, and this has also led to the highest rate of employment creation in PCMC. As a result, the Pimpri-Chinchwad Municipal Corporation has emerged as the most preferred city for home buyers who are looking to live close to where they work – and simultaneously enjoy a superior quality of life.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

PCMC’s Integrated Townships: Redefining Traditional Luxury

– Anil Pharande, Chairman – Pharande Spaces

Indian luxury real estate is in rapid evolutionary mode, and few of the previously accepted definitions of a luxury home have stood the test of time. For luxury home developers, the challenge has shifted from offering a number of attractive add-ons to providing a well-rounded residential experience that transcends luxurious exteriors, interiors and amenities.

Luxury townships are the obvious answer to the questions today’s buyers are asking. They are not looking for mere glamour – because of the mounting challenges of urban life in cities like Pune, they are also looking for superior infrastructure, cutting-edge security and project management and a walk-to-work option. These are obviously not an option in standalone luxury buildings – nothing less than a fully integrated luxury township can provide such advantages.

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A number of Indian developers who previously specialized in traditional luxury residential projects – one or two snazzy buildings in a tony part of town where ‘address value’ accounts for a massive price premium – have therefore shifted their focus to the township format. This is because luxury living in today’s context is a 360-degree lifestyle equation which cannot be limited to elegant superficialities.

The buyer profile for integrated luxury townshipspuneville is also different today. These are not HNIs hailing from families with protracted histories of wealth – they are young, self-made entrepreneurs, the corporate upper management cadre and high-placed Information Technology professionals.

This new breed of luxury home buyers is not swayed by impressive addresses and the other factors which dictated how luxury was interpreted in the past. They are looking for the aspects that spell genuine luxury today – convenience, safety, reliable water and electricity supply, modern recreational facilities, on-the-spot availability to essential services like hospitals, schools and shopping, and good internal and external connectivity.

punevilleThey will not spend their hard-earned money on an expensive location but invest in a superior living experience for themselves and their families. Moreover, the traditional CBDs of cities like Pune are no longer the areas which yield the most lucrative jobs – the IT and manufacturing hubs in modern satellite cities like the Pimpri-Chinchwad Municipal Corporation (PCMC) are the next employment hotbeds which are driving both the demand and trend for high-end homes.

This luxury home buyer demographic is highly tech-savvy and environmentally conscious, and attributes a lot of value to ‘smart’ and ‘green’ features – not only at a residence level but at a project level. Again, this is only possible in integrated townships, and this is what has spurred the growth of PCMC’s ultra-modern townships over the last decade.

These townships offer their residents:

  • Broad, well-lit internal roads
  • 24×7 water and electricity supply
  • Multiple user parking per unit
  • Multi-level security
  • Green open spaces
  • Conveniences  such as shopping malls, banks, schools and hospitals within the project
  • Easy connectivity to other parts of the city
  • Modern recreational facilities

The best integrated townships also include high-grade commercial spaces and give residents the ultimate luxury – the walk-to-work option. Obviously, this new definition of luxury living provides a stark contrast to the traditional concepts of luxury homes, which was usually tied to a vanity address in an exorbitantly pricey location. Though older luxury buildings in the core areas of cities like Pune are invariably redeveloped into luxury skyscrapers, there is nothing that can be done about the fact that the locations themselves are cramped, polluted, devoid of support infrastructure and often hemmed in by slums and tenements.

While the window view from a luxury home in such a setting is usually one of chaos and urban decay, the corresponding view from a home in an integrated township is one of greenery, orderliness and unpolluted air. No wonder, then, that the younger and smarter generation of luxury home buyers today prefers the benefits of contemporary luxury far away from such areas. Integrated townships are their obvious choice.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville  in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

PCMC Beats Pune To Rank Among India 10 Cleanest Cities

– Anil Pharande, Chairman – Pharande Spaces

The verdict by Swachh Survekshan 2016, a survey undertaken by the Ministry of Urban Development February 15, 2016 to monitor how far the Union Government’s Swachh Bharat Mission has progressed, was an eye-opener for India. While the multiple award-winning Pimpri-Chinchwad Municipal Corporation ranked 9th on the list of India’s 10 Cleanest Cities, Pune – administered by the Pune Municipal Corporation, did not make it to the Top 10 list at all.

punawale_pharandeAltogether, the Swachh Survekshan 2016 survey studied 73 cities having populations of 10 lakh or above, and focused on aspects such availability of public and private latrines, the efficiency of services delivery, solid waste management and infrastructure development. Always at the forefront when it comes to providing a healthy, wholesome life to its residents, PCMC had in the recent past added to its solid waste processing capabilities via a new garbage depot.

This mechanised plant processes 500 tonnes of garbage into compost useful for agriculture on a daily basis. Moreover, PCMC has set the national trend in its progressive and scientific management of landfills, as well as its initiative to turn waste plastic into energy.

Another variable which the Swachh Survekshan 2016 survey focused on was the effectiveness of communication in the identified cities, specifically their citizens’ access to information and education, and the civic authorities’ proactive approach to in Behaviour Change Communication (BCC). BCC is a very important interactive function via which a city’s governing authorities communicate with the city’s population to ensure that initiatives to help the city to grow and prosper are understood and adopted.

bannerWithout a doubt, PCMC has been consistent in upholding its promises to provide the very best living standards to its residents. Therefore, the fact that it has been numbered in the 10 Cleanest Cities of India comes as no surprise. The Pimpri-Chinchwad Municipal Corporation is a veritable masterpiece of urban planning, driven by an unrelenting focus on infrastructure, sustainability and future-readiness. It offers a sharp contrast to the confused and retrograde approach being followed by the Pune Municipal Corporation, which has not been able to deliver on the functions and aspects that make a city worth living in.

The fact that PCMC has been able to come out a winner on the list of India’s 10 Cleanest Cities is all the more remarkable if we consider that this region is home to the thriving MIDC industrial belt, as well as the Hinjawadi Infotech Park. These hubs are among the country’s most prolific employment generators, causing countless new skilled professionals to make PCMC their home every year.

Despite the immense complexities this presents to the city authorities, PCMC has consistently risen to the challenges and continues to provide people from all walks of life and income segments with a wholesome, healthy environment to live and work in. It has been able to do this is by encouraging the development of integrated townships and ensuring that all real estate development happens with strict compliance to its town planning norms.

In PCMC, open spaces and green ‘lung’ pockets are available in every sector to control pollution and provide citizens with places to meet and relax, and wide roads and over/underpasses allow for free-flowing traffic. Water and electricity supply is several times more reliable than in the Pune Municipal Corporation, and highly efficient civic sanitation services ensure that all residential and commercial zones are kept clean.

Thanks to these factors, there is no doubt that PCMC will move further up the rankings over the next few years. In the meantime, it will continue to focus on maintaining its well-deserved reputation for being the best region in the country for people to work, live and prosper in.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

Punawale Now: Taking West Pune Real Estate To The Next Level

Taking West Pune Real Estate To The Next Level
Taking West Pune Real Estate To The Next Level

Punawale – West Pune’s Hottest Real Estate Location

While real estate is a constantly changing and evolving concept, some parameters remain constant – the three success mantras are still Location, Location and Location. In this respect, Western Pune is an important new chapter in the annals of Pune real estate’s success story. Pune’s burgeoning western corridor is today the most preferred destination for home buyers and real estate investors not only from Pune, but also from Mumbai and various other parts of Maharashtra.

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Because of the rapidly increasing demand for residential and commercial properties, West Pune has in the past delivered some of the most attractive real estate locations. One of the most exciting new locations in this corridor is Punawale.

To a large extent, Punawale owes its fast rise to fame to the fact that it is located very close to the thriving Information Technology parks in Hinjewadi and Tathawade, as well as to the Pune-Mumbai Expressway. At the same time, Punawale offers quick access to Wakad and has a number of good schools, hospitals and shopping malls close at hand. With the arrival of superlative residential projects by reputed developers at Punawale, this area is now the location of choice for IT/ITeS professionals working in Hinjewadi and Tathawade, as well as from buyers from the MIDC manufacturing hub who are attracted by the better lifestyle options now available there.

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This combination of factors has had a big impact on demand for properties in Punawale, and has led to the launch of many new residential projects. Puneville, a luxury township recently launched by leading developers Pharande Spaces, is one of the most notable examples of Punawale’s massive image makeover on the Pune real estate map.

“Like Moshi, Ravet, Spine Road, Wakad and many other highly successful real estate locations in PCMC, Punawale has the added advantage of being located at the fulcrum of various major road development projects,” says Anil Pharande, CMD – Pharande Spaces. “In fact, Punawale is now seeing the fastest development after Aundh, Baner and Wakad have become almost fully exploited and come close to complete saturation. Moreover, the development of this region is firmly supported by the unlimited cash reserves of the PCMC, which is Asia’s wealthiest Municipal Corporation.”

Backed by a diverse and vibrant economy which provides a convincing complement to that of Pune, real estate growth in Western Pune is driven by its prolific manufacturing sector, which is represented by a number of national and global industry giants. This region is seeing a steady and growing pipeline of employment opportunities generated by its manufacturing and Information Technology industries.

These inherent advantages have ensured that areas like Punawale see instant absorption of housing projects across budget brackets. Employment-driven real estate locations like Punawale also receive the maximum attention from property investors.

“Employment generation is by far the most important catalyst driving real estate demand and supply in Pune,” says Sanjay Bajaj, Managing Director – Pune, JLL India. “Home buyers in a city with such a vibrant economy will at all times seek to find options as close as possible to their places of work. This helps them rationalize their daily commutes and thereby gain more time with the family, cut down on their monthly fuel expenses and also preserve their health and mental wellbeing. In a rapidly growing market like PCMC, proximity to workplace is therefore a very critical criterion that home buyers focus on. In this respect, Punawale has become one of the most desirable locations in PCMC.”

While the initial demand profile in this region was first geared towards mid-income housing, it now draws demand for luxury homes as well. The Punawale micro-market is especially suited for large integrated township projects, which offer one-stop solutions in terms of self-sufficient infrastructure, superior amenities and quick access to schools, healthcare, shopping and public transport.

In Punawale, Western Pune has received yet its most iconic real estate destination to date – a location that is eminently placed to take this prosperous, infrastructure-driven region’s real estate story to the next level.