PCMC’s Townships Save the Day for Pune’s Home Buyers

Anil Pharande, Chairman – Pharande Spaces

Townships are a new property mantra in India, and for the bigger cities they’re without any doubt the sole remaining hope for good quality living standards. Slowly but surely, residential quality of life in cities like Pune are on the decrease, and township properties are rightfully getting increasing importance as the most logical response to the increasing need for quality-based living.

In cities such as the Pimpri-Chinchwad Municipal Corporation, the ‘Infrastructure First’ strategy being employed by the governing authorities since several decades has served to provide highly adequate living conditions for PCMC residents. On the other hand, the Pune Municipal Corporation (PMC) has not been able to keep up to speed on its own infrastructure scenario. The heedless way with which real estate development has been taking place in Pune has not only resulted in a veritable concrete jungle but also made problems like traffic congestion, air and noise pollution and also water depletion much worse over the past several years.

PCMC – The New Townships Capital

In this depressing scenario, the massive integrated townships being developed in the booming city of PCMC has offered Pune’s citizens a new and invigorating lifestyle standard. In the PCMC, the integrated township revolution started in areas like Ravet and Moshi, and today the city’s leading developers have also established high-end townships in Punavale and on Spine Road.

Though negligence and greed are definitely operative factors in the illogical way the Pune Municipal Corporation has been developing, it also has certain limitations. In the first place, integrated township projects require substantial acreage, and large plots have essentially been completely used up in the central regions of the PMC. As consequence, the focus has now shifted to the Pimpri-Chinchwad Municipal Corporation, where superlative support infrastructure, affordable property rates and a scientific approach to real estate development still make townships a very workable proposal.

In integrated townships, the issues are infrastructure shortfall and deteriorating living conditions are totally negated. These projects provide an extremely high grade of living standards, set to the backdrop of tasteful natural surroundings and adequate open spaces.

Providing township-level facilities in smaller residential projects would entail prohibitive prices for the developers – and the cost escalations would have to be passed on to the property buyers. Such facilities would immediately boost a smaller residential project into the luxury category, with consummate price implications to buyers. However, as a result of the economies of scale, township developers in the PCMC are giving the township lifestyle option to buyers at prices that reasonable and attractive. 

High-quality infrastructure, open spaces and instant accessibility to every requirement of day-to-day living in these townships result in a first-class lifestyle equation since all residents in a township gain from one big integrated and centrally managed system.

Township Properties – Higher Price but Ultimate Value

As already mentioned, when a builder offers township-level facilities in smaller housing projects, the prices to consumers are comparable to those of high-end luxury residences. In townships, the vast variety of facilities, fully-integrated infrastructure as well as the availability of schools, hospitals and shopping complexes within the premises obviously means that township properties come at a price that is somewhat higher than standard multi-storey flats.

On the other hand, the added expense is vindicated by the reality that people who buy into township properties are guaranteed a greatly superior living standard – not to mention vastly higher yields on investment.

For property buyers who just don’t desire to compromise on their lifestyle choices, the township properties of PCMC are the most logical and intelligent options. The direct benefits include a healthier life thanks to open spaces and greenery, complete security, the guarantee of high-grade infrastructure and facilities within the premises, and instant accessibility to recreational facilities and retail outlets. This results in a very high measure of convenience and comfort within an entirely cosmopolitan ethos.

About The Author:
 
Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in West Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

The Challenges And Opportunities Of Urbanization In India

– Anil Pharande, Chairman – Pharande Spaces

Most of the populations across the globe either live in cities or are headed there. It is estimated that by the year 2050, more than two-third of the world’s population will be settled in urban areas. The trend is already in place, with more than a million people shifting to cities every year. For countries like India, migration to developed and developing cities is driven by job opportunities and a better quality of life. However, rapid urbanization also brings its own challenges.

The Challenges In India

The relationship between population migration, urbanization and economic growth is complex. For developed countries like the USA or the European nations, there is a positive correlation between urbanization and per capita income. However, the equation is not as simple when we are talking of less developed countries like India. There is a thin margin between urbanization and overpopulation, and in many large Indian cities, the ‘carrying capacity’ has always been reached. Some relevant examples are Delhi, Mumbai, Pune and Bangalore, where new migrants face a scarcity of affordable accommodation.

Congested city - small

It is important to understand the changes that migration to urban centres brings along. Urban growth or urbanization invariably feeds increasing industrialization and commercialization, which impacts the environment as well as infrastructural capabilities of a city. Increasing population also leads to continually expanding urban development and in the case of India, local Governments are continually challenged to deliver the necessary institutional, economic and managerial capabilities that such expansion requires. With lack of proper housing, most of the migrating population – especially those coming from the rural areas – settle for slums and other unregulated/unorganized living options.

Urban Congestion

The rapid inward migration in cities like Mumbai, Pune and Delhi has given rise to clogging and other problems like faulty water management and unnatural changes to the environment. The rapid creation of settlements in the peripheries of these saturated cities makes it impossible for the concerned city planning authorities to gauge and counter the changes to the natural environment and implement necessary sanitation and other necessary infrastructure.

Hijacked Environment

Major environmental issues encountered around clogging settlements include land degradation, resource depletion, decreased public health, loss of resilience in the ecosystem and unsafe residential standards. Health hazards are rampant as clogged settlements encourage flooding, degradation of natural resources like water table and air quality, faulty or non-existent drainage systems, inefficient or non-existent sewage treatment facilities and transport systems.

urban landscape

As a matter of fact, India faces a major threat from water pollution. Untreated sewage water being discharged into our existing water systems has been deemed the single-largest cause of surface and ground water pollution. The problems include lack of sufficient water treatment facilities and faulty maintenance where they do exist. Migration contributes to this problem, and the untreated waste water leads to serious hygiene issues. As per the reports by the World Health Organization, only 209 out of 3,119 cities have sewage treatment facilities, and just 8 of them have a full-fledged wastewater treatment facility.

Success Story – PCMC, Pune

There are ways to handle the mounting problems associated with heavy urbanization. The first and foremost is the development of low-cost and affordable housing projects around developing cities. The second is a proactive town-planning approach wherein urbanization is anticipated rather than reacted to, and necessary infrastructure to accommodate inward migration is put in place before it actually arrives.

green urbanization

Cities like the Pimpri-Chinchwad Municipal Corporation (PCMC) of Pune have demonstrated that this forward-looking approach works brilliantly in India. In PCMC, the town planning authorities identify areas of future urbanization, equip them with proper drainage systems, water supply, waste management and transport infrastructure and only then open them up to the migrating population.

Along with environmental and health issues, inward migration also affects the inherent culture of the city – and at least in this case, the change is invariably a positive one. With people flooding in from across the country, the host city is exposed to a variety of cultures and eventually adopts new cultural norms. This is the essence of ‘cosmopolitanization’ – the process in which a city evolves from its traditional cultural boundaries and becomes more and more accommodating to new influences.

This is a very desirable process which ‘future proofs’ a city and ensures that urbanization is progressive and not regressive. A city’s cosmopolitan ethos is born out of constituent cultural elements from various other cities and parts of the world, resulting in an urban mindset which is able to embrace positive change in the form of new economic opportunities and better lifestyle standards.

The process of cosmopolitanization in PCMC has resulted in a rapid shedding of the previous regional/industrial image and the emergence of a truly evolved global ethos. The ‘Citizens First’ approach which has driven the rational and progressive urbanization of cities like PCMC and other global cities must always be the central focus if India is to tackle its mounting problems of inward migration.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

PCMC’s Integrated Townships: Redefining Traditional Luxury

– Anil Pharande, Chairman – Pharande Spaces

Indian luxury real estate is in rapid evolutionary mode, and few of the previously accepted definitions of a luxury home have stood the test of time. For luxury home developers, the challenge has shifted from offering a number of attractive add-ons to providing a well-rounded residential experience that transcends luxurious exteriors, interiors and amenities.

Luxury townships are the obvious answer to the questions today’s buyers are asking. They are not looking for mere glamour – because of the mounting challenges of urban life in cities like Pune, they are also looking for superior infrastructure, cutting-edge security and project management and a walk-to-work option. These are obviously not an option in standalone luxury buildings – nothing less than a fully integrated luxury township can provide such advantages.

puneville2

A number of Indian developers who previously specialized in traditional luxury residential projects – one or two snazzy buildings in a tony part of town where ‘address value’ accounts for a massive price premium – have therefore shifted their focus to the township format. This is because luxury living in today’s context is a 360-degree lifestyle equation which cannot be limited to elegant superficialities.

The buyer profile for integrated luxury townshipspuneville is also different today. These are not HNIs hailing from families with protracted histories of wealth – they are young, self-made entrepreneurs, the corporate upper management cadre and high-placed Information Technology professionals.

This new breed of luxury home buyers is not swayed by impressive addresses and the other factors which dictated how luxury was interpreted in the past. They are looking for the aspects that spell genuine luxury today – convenience, safety, reliable water and electricity supply, modern recreational facilities, on-the-spot availability to essential services like hospitals, schools and shopping, and good internal and external connectivity.

punevilleThey will not spend their hard-earned money on an expensive location but invest in a superior living experience for themselves and their families. Moreover, the traditional CBDs of cities like Pune are no longer the areas which yield the most lucrative jobs – the IT and manufacturing hubs in modern satellite cities like the Pimpri-Chinchwad Municipal Corporation (PCMC) are the next employment hotbeds which are driving both the demand and trend for high-end homes.

This luxury home buyer demographic is highly tech-savvy and environmentally conscious, and attributes a lot of value to ‘smart’ and ‘green’ features – not only at a residence level but at a project level. Again, this is only possible in integrated townships, and this is what has spurred the growth of PCMC’s ultra-modern townships over the last decade.

These townships offer their residents:

  • Broad, well-lit internal roads
  • 24×7 water and electricity supply
  • Multiple user parking per unit
  • Multi-level security
  • Green open spaces
  • Conveniences  such as shopping malls, banks, schools and hospitals within the project
  • Easy connectivity to other parts of the city
  • Modern recreational facilities

The best integrated townships also include high-grade commercial spaces and give residents the ultimate luxury – the walk-to-work option. Obviously, this new definition of luxury living provides a stark contrast to the traditional concepts of luxury homes, which was usually tied to a vanity address in an exorbitantly pricey location. Though older luxury buildings in the core areas of cities like Pune are invariably redeveloped into luxury skyscrapers, there is nothing that can be done about the fact that the locations themselves are cramped, polluted, devoid of support infrastructure and often hemmed in by slums and tenements.

While the window view from a luxury home in such a setting is usually one of chaos and urban decay, the corresponding view from a home in an integrated township is one of greenery, orderliness and unpolluted air. No wonder, then, that the younger and smarter generation of luxury home buyers today prefers the benefits of contemporary luxury far away from such areas. Integrated townships are their obvious choice.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville  in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

PCMC Beats Pune To Rank Among India 10 Cleanest Cities

– Anil Pharande, Chairman – Pharande Spaces

The verdict by Swachh Survekshan 2016, a survey undertaken by the Ministry of Urban Development February 15, 2016 to monitor how far the Union Government’s Swachh Bharat Mission has progressed, was an eye-opener for India. While the multiple award-winning Pimpri-Chinchwad Municipal Corporation ranked 9th on the list of India’s 10 Cleanest Cities, Pune – administered by the Pune Municipal Corporation, did not make it to the Top 10 list at all.

punawale_pharandeAltogether, the Swachh Survekshan 2016 survey studied 73 cities having populations of 10 lakh or above, and focused on aspects such availability of public and private latrines, the efficiency of services delivery, solid waste management and infrastructure development. Always at the forefront when it comes to providing a healthy, wholesome life to its residents, PCMC had in the recent past added to its solid waste processing capabilities via a new garbage depot.

This mechanised plant processes 500 tonnes of garbage into compost useful for agriculture on a daily basis. Moreover, PCMC has set the national trend in its progressive and scientific management of landfills, as well as its initiative to turn waste plastic into energy.

Another variable which the Swachh Survekshan 2016 survey focused on was the effectiveness of communication in the identified cities, specifically their citizens’ access to information and education, and the civic authorities’ proactive approach to in Behaviour Change Communication (BCC). BCC is a very important interactive function via which a city’s governing authorities communicate with the city’s population to ensure that initiatives to help the city to grow and prosper are understood and adopted.

bannerWithout a doubt, PCMC has been consistent in upholding its promises to provide the very best living standards to its residents. Therefore, the fact that it has been numbered in the 10 Cleanest Cities of India comes as no surprise. The Pimpri-Chinchwad Municipal Corporation is a veritable masterpiece of urban planning, driven by an unrelenting focus on infrastructure, sustainability and future-readiness. It offers a sharp contrast to the confused and retrograde approach being followed by the Pune Municipal Corporation, which has not been able to deliver on the functions and aspects that make a city worth living in.

The fact that PCMC has been able to come out a winner on the list of India’s 10 Cleanest Cities is all the more remarkable if we consider that this region is home to the thriving MIDC industrial belt, as well as the Hinjawadi Infotech Park. These hubs are among the country’s most prolific employment generators, causing countless new skilled professionals to make PCMC their home every year.

Despite the immense complexities this presents to the city authorities, PCMC has consistently risen to the challenges and continues to provide people from all walks of life and income segments with a wholesome, healthy environment to live and work in. It has been able to do this is by encouraging the development of integrated townships and ensuring that all real estate development happens with strict compliance to its town planning norms.

In PCMC, open spaces and green ‘lung’ pockets are available in every sector to control pollution and provide citizens with places to meet and relax, and wide roads and over/underpasses allow for free-flowing traffic. Water and electricity supply is several times more reliable than in the Pune Municipal Corporation, and highly efficient civic sanitation services ensure that all residential and commercial zones are kept clean.

Thanks to these factors, there is no doubt that PCMC will move further up the rankings over the next few years. In the meantime, it will continue to focus on maintaining its well-deserved reputation for being the best region in the country for people to work, live and prosper in.

About The Author:

Anil PharandeAnil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

Punawale Now: Taking West Pune Real Estate To The Next Level

Taking West Pune Real Estate To The Next Level
Taking West Pune Real Estate To The Next Level