Anil Pharande In Interview With The Realty Paper

Pharande Vaarivana Pune

Pharande Vaarivana Pune

Anil Pharande, Chairman – Pharande Spaces in interview with The Realty Paper

  • How is the current scenario in the Pune real estate market?

Pune is a powerhouse of potential when it comes to real estate. It is a city of learning and entrepreneurship, and there is a distinctly progressive flavour to everything that happens there. Thanks to the fact that it has become a magnet for IT/ITES and manufacturing companies, the real estate market in Pune is not likely to lose its forward momentum. That said, I always had misgivings about the opportunistic manner in which property development was taking place within the PMC limits, and was far more interested in the holistic approach being adopted in Pimpri-Chinchwad.

  • What are your focal points of a real estate development firm?

In terms of locations, we have so far concentrated on the PCMC area and West Pune. My passion for real estate in PCMC has its reasons – the idea of being involved in the raising of a planned city on the lines of Chandigarh, so close to Pune, excited me. My primary objective has been to help steer the path of this planned development, which is why I got involved with CREDAI. Getting into the creation of township properties that would take the best advantage of the benefits that the PCMC offered in terms of superior infrastructure and phased real estate growth was the next logical step.

  • When was Pharande Spaces established?

Pharande Spaces was started in 1994 with negative capital. We launched purely on bank borrowings and goodwill.

  • Where are you most involved in the development of projects?

Since I come from a technical background, I have always placed great emphasis on employing the latest construction techniques in our projects. Our primary focus is on high-quality, visually aesthetic and lifestyle-oriented township projects that are environmentally sustainable and add to the grandeur of Pune’s real estate landscape.

  • Is Pharande Spaces involved in any other business verticals?

Apart from residential real estate, we are already into the manufacture of non-conventional energy equipment as well as distribution and power transformers. We have also forayed into the construction of malls and multiplexes. As already mentioned, we have so far concentrated on PCMC and West Pune, but are now firming up plans to expand into Goa as well.

  • Were you impacted by the slowdown in the real estate market?

Along with all other real estate development firms, Pharande Spaces faced all the ups and downs of the real estate market. We did not incur losses during the downturn, but we certainly did not experience much growth during the phase. Thankfully, the slowdown is now over and demand for quality housing is back with in force.

  • How many residential townships have you built till date?

We have built more than 25 residential projects to date, which include large integrated residential projects and two fully integrated townships.

  • L-Axis was Pharande Spaces’ first ultra-luxury township. Could you tell us more about the latest township you announced?

L-Axis is definitely one of the largest luxury projects we have launched. More recently, Pharande Spaces launched Puneville, a one-of-its-kind ultra-luxury township at Punavale in West Pune. The project is being developed on the 50-acre plot of a de-notified SEZ. The location in the heart of West Pune is literally perfect, being one kilometre from Wakad and with ready access to Aundh and Hinjewadi and further on to Lonavala and Mumbai via the Pune-Mumbai Expressway.

Puneville is a top-of-line luxury residential project designed on the lines of a luxury resort by Aedas, the global award-winning architects who have master-minded Venetian style hotels in Las Vegas and Macau as well as the Financial Centre in Shanghai and Marina Bay Sands at Singapore. Aedas ranks second among the world’s top architectural firms and will bring its full expertise to bear on Puneville. This project is by far the best in the country and incorporates every conceivable luxury feature, and outshines anything so far seen in residential real estate in Pune.

  • How do you view the real estate business at a personal level?

I am passionate about what I do, but have to admit that this business literally leaves no spare time at all. Relaxation is not even a factor.

  • Do you family members complain about your constant non-availability for them? This is a known syndrome among successful developers…

Quite possible, but I haven’t heard the complaints because I’m constantly on the phone.

  • Where do you and your family go for vacations? Do you have any favourite destination?

We have explored the world, mostly in context with my constant search for architectural inspiration for our projects. During these trips, my family members certainly enjoy themselves. We are particularly fond of Turkey, Singapore, Malaysia, Greece and China.

(As featured in: The Realty Paper)

Puneville: Redefining luxurious living with a dash of modern lifestyle

Pharande Vaarivana Pune

Pharande Vaarivana Pune

With the Pune real estate market now counting among the most vibrant and attractive property investment destinations in the country, the focus is now squarely on which regions and real estate typologies are in highest demand by end users and investors. West Pune has emerged as a clear winner. One of the major global industrial hubs, West Pune is a dynamic economic generator drawing power from its massive cluster of mechanical, automotive and information technology clusters.

Pharande Vaarivana Pune

Integrated townships have become the most preferred residential real estate configuration in Pune, and Punawale in West Pune is now home to what is by far the most luxurious as well as future-ready townships of its kind. Puneville, the masterpiece of luxurious township living by Pharande Spaces, has completely redefined the West Pune real estate landscape. Conceived and executed in partnership with globally acclaimed architects Aedas, this ultra-luxurious project is the culmination of Pharande Spaces’ constant quest towards perfection in township development.

Pharande Vaarivana Pune

Puneville has been created to be the penultimate statement in luxurious township living,” says Anil Pharande, Chairman – Pharande Spaces. “We have spared no effort, expense or stretch of imagination to make it the most desirable residential address in Pune, and we have succeeded. The response from end users and investors has been unprecedented. By design and intent, Puneville is a unique creation that has no peers. Here in West Pune, we have given the city its ultimate real estate destination.”

Puneville consists of 16 towers, each with 23 storeys of uniquely crafted living spaces. In keeping with its elite ethos, its 2, 3 and 4BHK apartments are equipped with highest quality fittings, fixtures and marble flooring, sourced from leading manufacturers in Europe and Asia. The outdoor perfectly complements the interiors with every conceivable luxury feature, including Olympic-sized swimming pools for every cluster of buildings, landscaped gardens, tennis courts and a jogging track.

Puneville also features a completely unique sky walkway that circumnavigates the residential towers, effectively connecting all the towers to a central green area and children play zones.

Pharande Vaarivana Pune

Is Pune ready for such a luxurious, futuristic township?

“Absolutely,” says Anil Pharande. “Luxury living in Pune is driven primarily by its burgeoning Information Technology sector – and in terms of what buyers from this segment expect from their luxury homes, the stakes are extremely high. At the same time, integrated townships have emerged as the most desirable residential real estate offering, since they offer self-contained and self-sustained infrastructure as well as all the ingredients of a modern, convenient lifestyle. Puneville is the perfect marriage of residential luxury in a full-fledged township environment in West Pune, which is now the city’s most sought-after real estate investment precinct.”

Mar 28 2015 : The Times of India (Pune)

Versatile Real Estate Development In Pimpri-Chinchwad

  • Anil Pharande, Chairman – Pharande Spaces

PCMC has set many benchmarks in real estate development, and this is because development in this region has at all times been tightly regulated. This approach has ensured that PCMC has retained its abundant green cover, and an environment that is absolutely perfect for both businesses and residents.

In fact, PCMC has become the most talked-about residential as well as commercial real estate destination? Both people and businesses look for ease of living and working, and it is here where these advantages are freely available. The internet is today the most powerful tool available for home buyers who are looking for these benefits in their homes, and also for people who are looking for employment in the best companies.

Since PCMC offers the best possible equation for both jobs and home seekers, it has become extremely popular on the internet. According to the latest statistics available from the Times Group’s indiatimes.com, the Pimpri-Chinchwad region draws a mind-boggling monthly traffic of 658273 visitors on. In fact, PCMC ranks among the top 10 cities in terms of search rankings on the Internet. On TOI.com, Pimpri-Chinchwad ranks 4th after Mumbai, Bangalore and Delhi, with 21.7 million views per month. In comparison, Pune ranks 9th with only 5.26 million viewers per month.

The reason why PCMC is so popular is because of the versatile manner in which it has developed. There are many examples of this. The first is the way in which the authorities have managed to harness the power of its excellent location attributes.

The Mumbai-Pune Express Highway, which is the umbilical cord between Pune and other major metropolises beginning with Mumbai, is the very lifeblood of PCMC’s commercial progress.  In addition, the Mumbai-Bangalore Highway (in the close neighborhood) brings in further commercial growth and intercity connectivity. It was the Mumbai-Pune Expressway which brought about the existence of the Hinjewadi Infotech and Biotech Park – which is the very important economic driver for the city today.

Professionals from the city’s IT and manufacturing sectors need homes close to their offices, and also relative privacy in their time away from work.  This has been a heavy driving factor behind the demand for township properties in the Pimpri-Chinchwad Municipal Corporation.

But the region has not allowed itself to become a victim of commercialized development. This is where the planned urbanization approach has paid off very well. PCMC’s development has taken place to ensure a complete balance between commercial and residential real estate. This means that unlike in Pune and many other cities, there is no crowding of residents and offices. Each sector in PCMC has its designated areas for businesses and residential spaces, which means that people are able to get to work easily. Enough infrastructure has been put in place so that commuting is not troublesome, utility supply is uninterrupted and the pace of life is stress-free and wholesome.

At the same time, PCMC has also stayed in step with the times and embraced the mantra of green sustainable construction. To date, there are around 60 registered green buildings completed or under construction in the PCMC. The new PCNTDA building itself is a resounding statement to how important sustainable development has become to the city. There are currently about 2 crore square feet of green spaces under construction in PCMC, making it by far the ‘greenest’ area in India.

PCMC is obviously the preferred destination for a massive number of Indians, both from within the PCMC-Pune region and beyond. It is drawing an unprecedented number of investor inquiries who are keen to cash in on the property boom in PCMC. And yet, we are only looking at the beginning of the boom – PCMC is growing horizontally and vertically, and is even now adding to its geography by acquiring and developing more land parcels to develop.

The versatile development of this region has become a byword of modern urbanization. As we look into the future, PCMC will break even more records and secure its place as India’s No. 1 real estate destination. Investors, home buyers and businesses with the foresight to track this trend will all be the winners.

About The Author:

Pharande Vaarivana Pune

Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings.