Pune Property

URSE – The next favorable destination for permanent stay

Ease of Living Index 2018 released recently by Ministry of Housing & Urban Affairs has found Pune to be the most livable city out of 11 cities surveyed. The index had taken into account economic factors, physical infrastructure, social infrastructure, institutions and governance as some of the parameters to arrive at this conclusion.

Geographically also Pune has been expanding and as per reports that have appeared, to make the most of the 94.5-kilometre Mumbai-Pune Expressway and harness the vacant land, the Maharashtra government is planning to set up central business district (CBD) along the stretch. The business district will house IT parks, recreational zones and affordable housing options. With this, over 70 villages will be developed along the stretch by the Maharashtra State Road Development Corporation (MSRDC). The MSRDC was appointed as the special planning authority for these villages in 2016.
According to the report prepared by consultant Darashaw, 23 plots were identified along the stretch on the Expressway and the immediate plan was to commercially exploit nine of them. Urse is on top of this list.  Urse has a unique locational advantage. It is at hub of major infrastructural development projects in the vicinity – the PMRDA Ring Road, the Expressway, Pune Metro and the Virgin Hyper Loop test station all converge at Urse.
Urse has an additional advantage of being very near to the industrial belt of PCMC, Maval, Chakan and IT/BT park of Hinjewadi. Urse is a short drive to all these business hubs making it extremely feasible for daily travel. It is estimated that more than 3 Lac people are working in the companies located in the Technology parks in Hinjewadi and its surrounding areas. Companies across various sectors like – IT, Automobile, Pharmaceutical, Engineering, floriculture have a footprint here and giants in all these sectors are making it a big market to bank on.

Talegaon and Chakan belt has presence of many reputed companies like Mahindra, Mercedes, General Motors, Volkswagen, Siemens, JCB, Finolex Cables, Bajaj, Land Rover, KPIT and many more. A large number of people travel from Pune and adjoining areas to work in these establishments.

Urse is exactly at the midpoint between Pimpri-Chinchwad and Lonavala. The drive time is a mere 20 minutes either way. Urse also serves as a connecting junction or as a bypass for the northeast -southeast corridors connecting the Industrial areas of Chakan, Talegaon with Hinjawadi. Many reputed educational institutions, engineering and medical colleges are also located in the close proximity of Urse
All in all this area has grown at a fast pace and is poised for an exponential growth in the future. Urse is blessed with a pleasant climate all year round and boasts of green hills, picture perfect natural surroundings where the clouds gather. The difference in the altitudes at Urse Central (2021 ft above mean sea level) and Lonavala (2047 ft above mean sea level) is a mere 25 feet thus enabling a hill station stay experience every single day.

Many of the developers are already planning for development in and around Urse. Pharande Spaces, one of the most renowned developers from Pune has already made one of the biggest real estate investments seen in recent times at Urse. They have acquired a 250-acre prime land parcel at Urse Central with the hills of Dongarwadi as a backdrop. What is unique about their project is that it will be a horizontal-development with no high-rise buildings and will exclusively be a community of Villa Homes. Pharande has named this upcoming project as “Vaarivana” meaning a forest of clouds. Godrej Properties, Lodha Group, VTP Developers and Peninsula are some of the other developers who have their projects around Talegaon and Mamurdi which is in close proximity to Urse.
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With the implementation of RERA and stabilization of GST, a high degree of transparency has already been the hallmark witnessed in the real estate sector and locations like Urse with multifold advantages will see people buying property not for investment purposes but largely for permanent stay.


Anil Pharande is Chairman of Pharande Spaces, a leading construction and development firm that develops township properties in West Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.

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